Field Marketing Leader (EMEA)

Cadence; Bracknell; On-site; GBP 50,000 - 85,000; Full time

Job summary

Cadence is seeking an experienced Field Marketing Manager to lead our EMEA field marketing efforts, partnering with sales to turn regional insights into demand campaigns. You will set strategy, plan and execute regional programmes with product marketing and sales to maximise the pipeline.

You will manage events, webinars, nurture campaigns, digital advertising, and multi-channel activities, engaging audiences from end users to senior decision-makers. Travel up to 35% may be required.

Qualifications

• Experience in marketing, demand generation, or marketing communications, including delivering events.
• Experience leading people, projects, or cross-functional initiatives.
• Experience working closely with sales teams to generate pipeline or revenue impact.
• Strong analytical skills, with the ability to measure performance and optimise programmes.
• Experience managing or contributing to a marketing budget.
• Ability to balance strategic planning with hands-on execution.
• Experience building or scaling programmes, including working in ambiguous or evolving environments.
• Consistent delivery of high-quality work with a focus on measurable outcomes.

Responsibilities

• Lead demand generation programmes across EMEA to build awareness, engage target accounts, and contribute to sales pipeline
• Plan and deliver targeted marketing initiatives, including events (in-person and virtual), webinars, nurture campaigns, digital advertising, and social media
• Develop approaches to engage a range of audiences, from end users to senior decision-makers
• Support lead engagement through relevant content, events, and multi‑channel campaigns
• Monitor how leads are managed and followed up across the region, ensuring effective collaboration with sales teams
• Manage the regional marketing budget and prioritise investment based on impact
• Measure, analyse, and report on programme performance, using insights to continuously improve results
• Translate regional insights and sales priorities into marketing programmes that drive measurable pipeline

Skills

Demand generation

Events management

Marketing analytics

Budget management

Cross-functional leadership

Sales collaboration

Strategic planning

Tools

CRM tools

Marketing automation

Web analytics

Job description

Job Title: Field Marketing Manager

Location: Munich, Germany Or Bracknell, United Kingdom

Reports to: Sr Marketing Group Director

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology. Cadence is a pivotal leader in electronic design, building upon more than 30 years of computational software expertise. The company applies its underlying Intelligent System Design strategy to deliver software, hardware and IP that turn design concepts into reality. Cadence customers are the world’s most innovative companies, delivering extraordinary electronic products from chips to boards to systems for the most dynamic market applications including consumer, hyperscale computing, 5G communications, automotive, aerospace industrial and health.

Job Overview

We’re looking for an experienced Field Marketing Manager to lead our EMEA field marketing efforts. In this role, you’ll partner closely with sales to turn regional insights into campaigns that generate demand and build pipeline.

You’ll be responsible for setting the strategy, planning, and execution of regional programmes, working closely with product marketing and sales teams to prioritise the opportunities that matter most.

This is an opportunity to shape and scale demand programmes that connect marketing activity to measurable business outcomes.

Job Responsibilities

• Lead demand generation programmes across EMEA to build awareness, engage target accounts, and contribute to sales pipeline
• Plan and deliver targeted marketing initiatives, including events (in-person and virtual), webinars, nurture campaigns, digital advertising, and social media
• Develop approaches to engage a range of audiences, from end users to senior decision-makers
• Support lead engagement through relevant content, events, and multi‑channel campaigns
• Monitor how leads are managed and followed up across the region, ensuring effective collaboration with sales teams
• Manage the regional marketing budget and prioritise investment based on impact
• Measure, analyse, and report on programme performance, using insights to continuously improve results
• Translate regional insights and sales priorities into marketing programmes that drive measurable pipeline

Job Qualifications

• Demonstrated experience in marketing, demand generation, or marketing communications, including delivering in-person and virtual events
• Experience leading people, projects, or cross‑functional initiatives
• Experience working closely with sales teams to generate pipeline or revenue impact
• Strong analytical skills, with the ability to measure performance and optimise programmes
• Experience managing or contributing to a marketing budget
• Ability to balance strategic planning with hands‑on execution
• Experience building or scaling programmes, including working in ambiguous or evolving environments
• Consistent delivery of high‑quality work with a focus on measurable outcomes

Additional Skills / Preferences

• Experience marketing to technical and/or executive audiences in a B2B environment
• Familiarity with marketing analytics and lead management tools

What Success Looks Like

• A healthy, growing sales pipeline driven by regional demand programs.
• Strong, productive partnerships with sales and product marketing teams.
• Clear, data‑backed reporting that ties marketing activity to business outcomes.

Travel

This role is based within the EMEA region. Travel may be required (up to approximately 35%) to support regional events, team collaboration, and key initiatives. We aim to plan travel in advance wherever possible.

Cadence is committed to equal employment opportunity and employment equity throughout all levels of the organization. We strive to attract a qualified and diverse candidate pool and encourage diversity and inclusion in the workplace.

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