EMEA Field Marketing Leader

Cadence; Bracknell; On-site; GBP 50,000 - 85,000; Full time

Job summary

Cadence is seeking an experienced Field Marketing Manager to lead our EMEA field marketing efforts, partnering with sales to turn regional insights into demand campaigns. You will set strategy, plan and execute regional programmes with product marketing and sales to maximise the pipeline.

You will manage events, webinars, nurture campaigns, digital advertising, and multi-channel activities, engaging audiences from end users to senior decision-makers. Travel up to 35% may be required.

Qualifications

• Experience in marketing, demand generation, or marketing communications, including delivering events.
• Experience leading people, projects, or cross-functional initiatives.
• Experience working closely with sales teams to generate pipeline or revenue impact.
• Strong analytical skills, with the ability to measure performance and optimise programmes.
• Experience managing or contributing to a marketing budget.
• Ability to balance strategic planning with hands-on execution.
• Experience building or scaling programmes, including working in ambiguous or evolving environments.
• Consistent delivery of high-quality work with a focus on measurable outcomes.

Responsibilities

• Lead demand generation programmes across EMEA to build awareness, engage target accounts, and contribute to sales pipeline
• Plan and deliver targeted marketing initiatives, including events (in-person and virtual), webinars, nurture campaigns, digital advertising, and social media
• Develop approaches to engage a range of audiences, from end users to senior decision-makers
• Support lead engagement through relevant content, events, and multi‑channel campaigns
• Monitor how leads are managed and followed up across the region, ensuring effective collaboration with sales teams
• Manage the regional marketing budget and prioritise investment based on impact
• Measure, analyse, and report on programme performance, using insights to continuously improve results
• Translate regional insights and sales priorities into marketing programmes that drive measurable pipeline

Skills

Demand generation

Events management

Marketing analytics

Budget management

Cross-functional leadership

Sales collaboration

Strategic planning

Tools

CRM tools

Marketing automation

Web analytics

Job description

Cadence is seeking an experienced Field Marketing Manager to lead our EMEA field marketing efforts, partnering with sales to turn regional insights into demand campaigns. You will set strategy, plan and execute regional programmes with product marketing and sales to maximise the pipeline.

You will manage events, webinars, nurture campaigns, digital advertising, and multi-channel activities, engaging audiences from end users to senior decision-makers. Travel up to 35% may be required.