Field Marketing Executive

Sap It Business Systeme; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

SAP is seeking a seasoned field marketing professional to lead regional marketing programmes in the UKI region, translating global GTM strategies into locally tailored campaigns and driving pipeline through multi-channel activities.

You will own planning, execution, and optimization of field marketing initiatives, including events, digital campaigns, and account-based engagement, while mentoring junior team members and partnering with sales to hit targets.

Qualifications

• 3–5 years' experience in B2B field marketing or demand generation.
• Hands-on across field, events, and sales-activated programmes.
• Strong analytical ability using data to improve GTM marketing performance.
• Experience with Salesforce, Marketo, Reachdesk, Demandbase, AI/LLMs, Tableau.
• Excellent project management, communication, and stakeholder management.
• Initiative-taking, action-oriented mindset with ownership and collaboration with sales teams.

Responsibilities

• Deliver field marketing programmes for the assigned geography.
• Plan and manage campaigns across digital and in-person channels.
• Oversee event marketing and lead generation activity.
• Manage budgets and nurture customer and partner relationships.
• Mentor junior colleagues.

Skills

Field marketing expertise

Demand generation

Multi-channel campaigns

Analytics/data-driven

Stakeholder management

Sales alignment

Tools

Salesforce

Marketo

Reachdesk

Demandbase

AI/LLMs

Tableau

Job description

Job Description

What you'll bring

You have well-developed expertise in regional field marketing, demand generation, multi-channel campaign management, and data-driven optimisation. The ability to autonomously develop and deliver integrated marketing programmes for an assigned geography, translate global GTM strategies into locally relevant execution, and use performance insight to continuously refine outcomes is what defines readiness at this level.

• 3–5 years' experience in B2B field marketing or demand generation, with hands-on expertise across field, events, and sales-activated programmes
• Strong analytical ability with a proven track record of using data to improve GTM marketing performance
• Experience with platforms including Salesforce, Marketo, Reachdesk, Demandbase, AI/LLMs, and Tableau
• Excellent project management, communication, and stakeholder management skills
• Initiative-taking, action-oriented mindset with a solid sense of ownership, accountability, and experience collaborating with sales teams against pipeline targets

What you'll build

You'll autonomously develop and deliver field marketing programmes for your assigned geography, acting as the named marketing practitioner for that region. Planning and managing campaigns across digital and in-person channels, overseeing event marketing and lead generation activity, managing budgets, and nurturing customer and partner relationships are core responsibilities. Mentoring junior colleagues is an explicit expectation.

• Deliver the UKI field marketing plan aligned to the Go-to-Market strategy, objectives, and pipeline targets
• Translate regional strategy into locally executed, high-performing campaigns and tailored account engagement programmes
• Act as the primary point of contact for day-to-day sales-led marketing activity and queries
• Track, analyse, and report on performance, continuously optimising using data, testing, and market insights
• Share actionable insights to influence future strategy, planning, and investment

Success in this role is measured across pipeline contribution and measurable influence on qualified pipeline and revenue, engagement and conversion metrics that reflect funnel progression, the effectiveness of account-level engagement, a consistent pace of testing and optimisation, and reliable execution against objectives and timelines.

Where you belong

You’ll own the marketing picture for your geography and be the person commercial, Customer Success, and channel stakeholders turn to for regional marketing expertise. The programmes you design and deliver shape how customers in your region engage with SAP across the buying journey. If you are ready for end-to-end ownership of field marketing for a defined geography, this is the right role.

Location: Clockhouse Place, TW14 8HD,Feltham

• High visibility: work closely with sales and senior marketing leaders in a strategically important market
• Balance of strategy and action: shape plans, execute programmes, and optimise performance end to end
• Global scale, local impact: access world-class tools and teams while driving tangible results in the market
• Supportive, collaborative culture: work with ambitious, curious people who value learning and progress

Additional Information

About SAP With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives. As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or complete your application, please send an email with your request to the Recruiting Operations Team: [e-mail]. For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. Successful candidates might be required to undergo a background verification with an external vendor. AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process.