Feed Specialist Director

Publicis Groupe; Greater London; On-site; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International is hiring a Feed Specialist Director in London to shape and lead product-feed strategy across performance media, organic discovery, social commerce and AI channels. You will translate complex product data into scalable, high-impact solutions working with Zenith and Kering Maisons in White City, London.

You’ll oversee governance, testing and a channel-neutral framework, coaching a Feed Specialist Manager and driving commercial outcomes for leading brands.

Qualifications

• Experience managing complex product feeds across multiple markets (agency or in-house).
• Detailed understanding of Google Merchant Center and product-data requirements across paid search and shopping.
• Practical experience with feed-management platforms; knowledge of Productsup is valuable.
• Ability to diagnose data-quality and transformation issues using feed rules and taxonomy mapping.

Responsibilities

• Own the strategic feed roadmap across markets and Maisons, prioritising improvements and integrations.
• Lead feed delivery through Productsup, ensuring data is accurate and consistently processed.
• Establish governance, monitoring and service standards while accommodating local-market needs.
• Design a structured test-and-learn programme to improve feed quality and commercial outcomes.
• Develop a channel-neutral framework supporting paid media, organic shopping, social commerce and AI discovery.
• Advise senior clients and agency stakeholders on technical implications and commercial recommendations.
• Manage the Feed Specialist Manager and coach wider team capabilities.

Skills

Product feeds

Google Merchant Center

Feed-management

XML/CSV/JSON

APIs & transfers

Data-quality issues

Stakeholder leadership

Tools

Productsup

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butitsalsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld'smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld's leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

Feed Specialist Director

We are hiring a Feed Specialist Director to shape and lead Kering's product-feed strategy across performance media, organic discovery, social commerce and emerging AI channels. Working with teams across Zenith and Kering's Maisons, you'll turn complex product data into scalable solutions that improve visibility, engagement and commercial performance. This is an opportunity to combine technical depth with strategic leadership, helping renowned brands innovate while protecting their individual standards. The role is based in White City, London.

Responsibilities

What you'll be doing:

• Own the strategic feed roadmap across markets and Maisons, prioritising technical improvements, testing and integrations according to impact and feasibility.
• Lead feed delivery through Productsup, ensuring product data is accurate, complete and consistently processed across source systems and channel destinations.
• Establish clear governance, monitoring and service standards while accommodating local-market needs and Maison-specific brand requirements.
• Design a structured test-and-learn programme that strengthens feed quality, product visibility, customer engagement and commercial outcomes.
• Develop a channel-neutral framework supporting paid media, organic shopping, social commerce, AI-powered discovery and emerging retail opportunities.
• Advise senior client and agency stakeholders, translating technical issues and test findings into clear commercial implications and recommendations.
• Manage and support a Feed Specialist Manager while building wider team capability through coaching, training, playbooks and documented best practice.

Qualifications

Skills we're looking for:

• Strong experience managing and optimising complex product feeds across multiple markets, gained in an agency, in-house team or feed-management environment.
• A detailed understanding of Google Merchant Center and product-data requirements across paid search, organic shopping, social commerce and emerging AI platforms.
• Practical experience with feed-management platforms; knowledge of Productsup would be particularly valuable.
• Confidence working with feed formats and delivery methods such as XML, CSV, JSON, APIs and scheduled file transfers.
• The ability to diagnose data-quality and transformation issues using feed rules, taxonomy mapping, product segmentation and related techniques.
• Experience creating governance, monitoring and testing frameworks, with the ability to connect technical improvements to meaningful business outcomes.
• A collaborative leadership style, with the ability to advise senior stakeholders, coordinate teams across markets and support another person’s professional development.

Additional information

Zenith Internationaloffers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:

Please check out thePublicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith Internationalwe are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.