Fashion PR Assistant — Creative Media & Campaigns

ASOS; Camden Town; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Sample sales

25 days annual leave

Private medical care scheme

Fixed annual payment

Learning / personal development

Job summary

ASOS is seeking a PR professional to lead consumer‑facing media initiatives. You’ll shape how ASOS engages fashion and beauty press, manage briefs, events and activations, and build relationships with editors and talent across the UK.

You’ll work with senior teams to deliver creative campaigns, monitor coverage, and report results, ensuring our messages resonate with fashion‑loving audiences while reflecting ASOS’s identity.

Qualifications

• Enthusiastic team player with a genuine obsession for content in digital and print media and social spaces.
• Existing knowledge and contacts within the fashion and beauty media landscape, VIP and talent space.
• Minimum of 1–3 years’ experience working with fashion/beauty media and influencers on brand placement briefs.
• Confident written and verbal communication, ability to craft clear pitches and press materials.
• Proactive mindset with good judgement to own projects and manage priorities.
• Experience pitching media and securing earned coverage across fashion/beauty/lifestyle titles.

Responsibilities

• Support senior team in executing the newly reimagined global PR and talent strategy.
• Manage relationships with editors, journalists, stylists, and content creators to align external content with our audience.
• Concept and execute PR-led event activations and press trips to foster connections with key press and talent.
• Administer media servicing tasks, press requests, and post-campaign reporting.
• Draft press materials, pitches, and key messages; ensure timely, media-friendly communications.
• Monitor fashion, beauty, and lifestyle coverage and report weekly results.

Skills

Media relations

Fashion & beauty media

Pitching media

Editorial communication

Youth culture awareness

Job description

ASOS is seeking a PR professional to lead consumer‑facing media initiatives. You’ll shape how ASOS engages fashion and beauty press, manage briefs, events and activations, and build relationships with editors and talent across the UK.

You’ll work with senior teams to deliver creative campaigns, monitor coverage, and report results, ensuring our messages resonate with fashion‑loving audiences while reflecting ASOS’s identity.