Experimental Research Lead (Director)

LEGO; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

Join a leading company as an Experimental Research Lead in London, where you will drive innovation in LEGO play through research and experimentation. Lead a diverse team, manage budgets, and ensure that children's perspectives shape product development. Enjoy a hybrid working environment and attractive benefits.

Benefits

Family Care Leave

Insurances

Wellbeing Resources

Colleague Discount

Bonus

Qualifications

• Extensive experience in experimentation, design research, insights, data, or business intelligence.
• Proven experience in innovation and product development.

Responsibilities

• Develop the experimentation and research capability.
• Manage and resource a team of 10-15 Innovation Researchers.
• Foster a culture of curiosity, experimentation, and data-driven decision-making.

Skills

Leadership

Innovation

Design Research

Data Analysis

Job description

Experimental Research Lead (Director)

Apply locations: London, Billund
Innovation House
Time type: Full time
Posted on: Posted Today
Job requisition id: 0000024844

Job Description

Are you an innovation and product development expert?
...then get your application ready, this one is for you!

The Creative Play Lab is The LEGO Group’s innovation department, tasked with inventing the future of LEGO play! The Experimental Research Team are kids experts, pioneering new ways to understand kids and ensuring our new play experiences satisfy and delight the builders of tomorrow!

Responsibilities

1. Develop the experimentation and research capability.
2. Set the vision, strategic priorities, and OKRs for the Experimental Research Team, ensuring we de-risk new propositions, pioneer experimentation methods, and champion the child's perspective in development.
3. Identify key initiatives, tools, training, and collaborate with team members and Capability Leads to deliver them.
4. Manage and resource a team of 10-15 Innovation Researchers across London, Billund, and Singapore, from diverse backgrounds. Conduct performance reviews, hiring, onboarding, and coaching.
5. Build and maintain an experimentation toolbox supporting agile testing and learning, and manage budgets and vendors.
6. Foster a culture of curiosity, experimentation, and data-driven decision-making organization-wide, developing training and resources.
7. Champion audience-first innovation by engaging closely with kids to ensure propositions meet their needs.
8. Measure and communicate research impact on innovation outcomes and business performance.

Qualifications

1. Extensive experience in experimentation, design research, insights, data, or business intelligence, with both agency and brand-side experience, including multi-method, multi-market studies.
2. Proven experience in innovation and product development.
3. Experience in building and scaling new capabilities and teams within large organizations.
4. Leadership experience managing 10+ remote/hybrid team members.
5. Ability to manage senior stakeholders across design, marketing, engineering, and manufacturing.
6. Experience managing large budgets and toolboxes.

Nice to have

• Experience in the toys and games industry.
• Workshop design and facilitation skills.

Applications are reviewed continuously. We reserve the right to amend or withdraw this job posting at any time. We encourage interested candidates to apply promptly.

What’s in it for you?

Here’s what you can expect:

• Family Care Leave - Enhanced paid leave options.
• Insurances – Life and disability insurance for protection and peace of mind.
• Wellbeing - Resources supporting physical and mental health, community building, and creativity.
• Colleague Discount – Generous discounts from day one.
• Bonus - Rewards based on goal achievement and eligibility.
• Workplace - Hybrid policy with an average of 3 days/week in the office, role and policy details discussed during recruitment.

Children inspire us. We strive for a diverse, inclusive culture where everyone feels valued and safe.

The LEGO Group is committed to equal employment opportunity and encourages applicants from all backgrounds. For roles involving significant child engagement, Child Safeguarding Background Screening is required.

Thank you for supporting our commitment to Children’s Rights.

Build your dream career with us. Join the LEGO team today.

About Us

Children are our role models. Our founder Ole Kirk Kristiansen started with a wooden toy in 1932. We thrive on resilience, innovation, and fun. Continue our mission to inspire and develop the builders of tomorrow—build your career brick by brick.