Experiential Events & Celebrity Relations Lead

International Rescue Committee; City Of London; On-site; GBP 47,000 - 58,000; Full time

Job summary

The International Rescue Committee (IRC) UK is seeking an experienced Experiential Marketing professional to elevate our profile and support fundraising through in-person and virtual events, celebrity engagements, and digital campaigns.

Reporting to the Marketing & Mobilization teams, the role leads event production, donor engagement strategies, and talent relations across UK and Europe, with occasional travel and flexible hours to meet campaign objectives.

Qualifications

• Experience in event planning across all development phases.
• Knowledge of using social media for celebrity engagement and PR campaigns.
• Experience in aligning marketing strategies with fundraising goals.

Responsibilities

• Oversee UK and European market events portfolio with flexibility to support other priority markets on a case-by-case basis as directed by leadership.
• Lead and oversee various aspects of event project management (in-person and virtual), including team coordination, logistics, production, and execution from planning through post-event wrap-up.
• Drafting concept notes
• Creating creative briefs
• Conducting venue/vendor searches or setting up virtual platforms
• Collaborating with various teams to align on event messaging and donor engagement strategies
• Preparing and distributing event materials, communications, and other professional documents
• Evaluating event effectiveness and analyzing audience data
• Assist on management of a global entertainment relations portfolio; help identify and create opportunities to leverage existing talent in support of events and digital campaigns that advance the IRC's fundraising, brand and advocacy goals (listed in order of priority)
• Support Director with IRC's celebrity supporters by managing ongoing communications to keep them informed, engaged, and aligned with IRC's mission.
• Support in proactively identifying current events and cultural trends to leverage events and celebrity partners to meaningfully engage in support of IRC initiatives and events.
• Be available for occasional travel and work outside of standard hours, including evenings or weekends, to attend meetings or events.

Skills

Event planning

Project management

Social media

Celebrity engagement

Written and oral communication

Relationship management

Analytical skills

Salesforce

Pardot

Tools

Salesforce

Pardot

Job description

The International Rescue Committee (IRC) UK is seeking an experienced Experiential Marketing professional to elevate our profile and support fundraising through in-person and virtual events, celebrity engagements, and digital campaigns.

Reporting to the Marketing & Mobilization teams, the role leads event production, donor engagement strategies, and talent relations across UK and Europe, with occasional travel and flexible hours to meet campaign objectives.