Events Sales Manager

ASM Global Europe; Manchester; On-site; GBP 25,000 - 45,000; Full time

Job summary

Join a dynamic team at a leading venue management company, where you will play a crucial role in driving revenue through innovative sales strategies. As the Events Sales Manager, you will identify and secure new business opportunities while ensuring exceptional client experiences. This role offers a unique chance to shape the future of live events in a vibrant and inclusive environment. With a focus on collaboration and creativity, you will work alongside passionate professionals dedicated to excellence. If you're ready to make a significant impact in the events industry, this is the opportunity for you!

Benefits

Discounted Tickets

25 Days Annual Leave

Life Assurance Policy

Pension Contribution

Healthshield Support

Employee Assistance Programme

Eye Care Vouchers

Cycle to Work Scheme

Employee Referral Scheme

Qualifications

• Proven experience in sales, preferably within events or hospitality.
• Strong communication, negotiation, and interpersonal skills.

Responsibilities

• Develop and execute a sales strategy to achieve revenue targets.
• Identify new business opportunities through networking and cold calling.
• Build and maintain strong relationships with clients.

Skills

Sales Experience

Communication Skills

Negotiation Skills

Organizational Skills

Time Management

Problem-Solving

Education

Experience in Events or Hospitality Industry

Tools

CRM Software

Microsoft Office Suite

Job description

About LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centres and theatres.

Our organisation is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

The Venue

The AO Arena has welcomed over 30 million guests and thousands of world-renowned artists since opening its doors in 1997. It has played a vital role in shaping Manchester’s music scene and has supported artists from back-rooms to main stage. With its £50 million redevelopment, the new look AO Arena will attract more artists and more fans, for many years to come.

Made in Manchester, Made for Manchester.

About the Role

The Events Sales Manager plays a critical role in driving the growth and success of our events business. This position is responsible for identifying, pursuing, and securing new revenue opportunities through proactive sales strategies and strong relationship management. The Events Sales Manager will act as a key liaison between clients and internal teams, ensuring a seamless experience from initial inquiry to post-event follow-up. With a focus on exceeding sales targets, enhancing client satisfaction, and optimizing event outcomes, this role is central to achieving our business objectives and elevating our brand presence in the events industry.

What we can offer

Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites.

You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with 25 days annual leave.

We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.

A healthy contribution of % Pension so that your golden years are spent ticking off the items on your bucket list.

Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield; ASM will support with these unexpected costs for you and any children.

We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.

We are visionaries: both physically and metaphorically! When you join ASM you will be entitled to eye care vouchers and a contribution towards any glasses you require.

Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet.

Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team.

Key Responsibilities:

• Develop and execute a sales strategy to achieve revenue targets and business objectives.
• Identify and generate new business opportunities by networking, cold calling, and attending industry events.
• Build and maintain strong relationships with clients, understanding their needs and providing tailored event solutions.
• Prepare and deliver compelling sales presentations, proposals, and contracts to potential clients.
• Collaborate with internal teams, such as event planners and marketing, to ensure seamless event execution.
• Monitor market trends and competitor activity to stay ahead in the industry.
• Maintain accurate records of sales activities, client interactions, and revenue forecasts in the CRM system.
• Meet or exceed monthly and annual sales targets.

We are looking for someone with:

• Proven experience in sales, preferably within the events or hospitality industry.
• Strong communication, negotiation, and interpersonal skills.
• Exceptional organizational and time management abilities.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in CRM software and Microsoft Office Suite.
• A passion for events and a creative approach to problem-solving.

Recruitment Process Outlined:

• 1^st Stage - Meeting with the Talent Team
• 2^nd Stage - Meeting with Venue GM

Inclusive Workplace

At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.