Events Marketing Manager (London, United Kingdom)

Figma; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a dynamic Events Marketing Manager to lead impactful events that drive brand awareness and sales. In this exciting role, you'll coordinate a variety of events, from webinars to trade shows, ensuring they align with business objectives. You'll work closely with sales and marketing teams to develop strategies that enhance visibility and generate leads. This is a fantastic opportunity to showcase your creativity and project management skills while making a significant impact in a collaborative environment. Join a team that values diversity and innovation, and help shape the future of design accessibility.

Qualifications

• 6+ years in events marketing and pipeline generation.
• Proven experience in planning various types of events.
• Strong communication and problem-solving skills.

Responsibilities

• Own and drive revenue-generating events and initiatives.
• Plan and execute both in-person and virtual events.
• Collaborate with teams to define metrics and track success.

Skills

Events Marketing

Project Management

Communication Skills

Data-Driven Decision Making

Influencing Partners

Problem Solving

Job description

Events Marketing Manager (London, United Kingdom)

London, England

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

As Event Marketing Manager, you'll own and drive revenue-generating events and initiatives forward, identifying new opportunities to increase impact, and rallying others around those ideas. You'll partner closely with Sales, Marketing, and our Global Experiential Events team to translate organizational objectives into impactful events and experiences. Your main responsibility will involve completing both in-person and virtual events that align with our business objectives, including livestreams, field events, sales-led, and executive/partner experiences. Build a scalable events strategy for existing and new markets to increase brand awareness and drive demand.

This is a full-time role based in our London hub.

What you'll do at Figma:

• Establish EMEA Event Marketing Strategy: Coordinate virtual and in-person events in EMEA to raise brand visibility and drive sales. Ensure successful execution, standard methodology, and solid return on investment.
• Project Management: Plan and carry out events from start to finish, including assisting the sales team, managing calendars, planning travel, sending out invitations, coordinating swag/giveaways, overseeing attendees, scheduling speakers, and following up post-event.
• Operations: Collaborate with the wider EMEA Marketing Team to define metrics, track and measure the success of events, and develop lead nurture plans that drive conversion on the heels of any event.
• Foster cross-functional communications: Ensure alignment and agreement while identifying new opportunities to increase impact and drive innovation.
• Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including tracking and measuring all marketing programs and spend to budget. This includes managing third-party vendor relationships and end-to-end contract negotiations with thoughtful prioritization and optimization for scale.
• Regional Leadership: Manage a small team of 2-3 EMEA-based event contractors and act as a regional leader and an International Marketing brand ambassador.

We'd love to hear from you if you have:

• 6+ years of experience in events marketing, field marketing, working with sales teams, and owning/delivering on pipeline generation targets.
• Experience with all aspects of planning events big and small, such as custom thought leadership programs, roadshows, trade shows & sponsorships, sales dinners, webinars, executive programs, and Executive Briefing Centers.
• Experience creating a strategy that meets a revenue target and associated business priorities.
• Understanding of how to work with and influence partners, with experience solving complex marketing problems and collaborating with senior management.
• A data-driven yet creative mind who brings new insights to existing projects and continuously pushes the team to try new things.
• Outstanding communication skills, both written and verbal, to effectively interact with internal and external partners, build relationships, and negotiate with vendors and partners.
• Proven track record of adapting to changing circumstances, handling unexpected challenges during events, and finding solutions to ensure successful event outcomes.
• Comfort level with up to 25% travel.

At Figma, one of our values is Grow as you go. We believe in hiring experienced, inquisitive individuals who are enthusiastic about learning and improving their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product, and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [e-mail].

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