Events Marketing Executive

Real Deals Media Limited; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a leading B2B media and publishing group that focuses on private equity and business sectors. As a marketing executive, you will play a crucial role in implementing growth strategies for events, executing targeted marketing campaigns, and collaborating with sales teams. This position offers an exciting opportunity to enhance your career in a dynamic environment, where your contributions will directly impact the success of prestigious award ceremonies and conferences. If you're results-driven and passionate about B2B marketing, this role is perfect for you.

Qualifications

• Experience in B2B events marketing is essential.
• Strong analytical skills and attention to detail required.

Responsibilities

• Develop and implement targeted marketing plans for events.
• Execute marketing campaigns and report on success measures.
• Manage media partner contracts and external suppliers.

Skills

B2B events marketing

Analytical skills

Copywriting skills

Communication skills

Data-driven decision making

Tools

HubSpot

Google Analytics

CMS systems

Evessio event platform

Job description

Real Deals Media is looking for you. We are a leading B2B media and publishing group, focusing on the private equity and growing business sectors. We publish private equity intelligence platforms designed for the European mid-market and host some of the industry’s most prestigious award ceremonies and conferences.

We are now looking for amazing new talent to be a part of our ambitious growth story.

Learn more about us: realdealsmedia.com

Our events:
Real Deals Media’s events portfolio consists of a broad range of conferences, seminars and awards programmes in collaboration with our Publications, focused on business, finance and private equity.

These include our long-standing (20 years +) Award ceremonies, such as the Growing Business Awards and Europe’s leading private equity award ceremony, the Private Equity Awards, and a full annual calendar of market leading conferences and breakfast briefings.

We are currently looking for an enthusiastic marketing executive to help us implement the growth strategy for our events businesses. The right person will be results driven, a genuine all-rounder, and have a strong interest in taking the next step in their career in B2B events marketing.

Responsibilities include:

• Working closely with the marketing director to develop and implement a targeted marketing plan that accelerates the growth of both delegate numbers and sponsorship of our events business.
• Effectively executing a well planned 12-month marketing campaign schedule for each event, reporting on success measures at regular intervals.
• Develop and implement a clear plan around data usage to ensure accurate targeting and
  good practice.
• Work with the marketing director to identify areas where we can improve our data, systems
  and processes and help to drive results.
• Work closely with the delegate and sponsorship sales teams to align marketing and sales
  growth plans.
• Writing, editing and proofreading content for emails, websites, advertisements, brochures
  and other material.
• Ownership and responsibility for delivering KPIs and reporting to the wider business.
• Working with logistics to maintain up to date event information on our websites.
• Implementing and analysing PPC and organic social campaigns, in particular LinkedIn and
  Google Ads
• Responsible for sourcing, managing and implementing media partner contracts.
• Working with external suppliers.
• Executing email campaigns, ensuring emails are going to the correct data.
• Setting up event websites using Evessio event platform.
• Filling in pre and post event reports with analytical information.
  Skills, attributes and experience:
• B2B events marketing experience
• Analytical and data driven
• Excellent attention to detail and copywriting skills
• Exceptional communication skills and ability to interact with senior figures
• Good grasp of tools and technology platforms, ideally HubSpot, Google Analytics, CMS
  systems