Marketing Executive, FT Specialist Events, FT Live

ENGINEERINGUK; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Marketing Executive to drive event registrations and manage diverse marketing strategies. In this dynamic role, you'll collaborate with senior management to create impactful campaigns across various platforms, ensuring engagement and growth. With a focus on creativity and strategic thinking, you'll play a key role in enhancing the visibility of events and fostering connections within the industry. Join a supportive and inclusive environment that values your contributions and offers opportunities for professional development.

Benefits

Generous annual leave

Medical cover

Subsidised gym memberships

Flexible working arrangements

Volunteering opportunities

Qualifications

• Experience in digital marketing and events.
• Ability to handle multiple projects in a timely manner.

Responsibilities

• Develop marketing strategies to drive event registrations.
• Create media kits and provide audience data for sales support.

Skills

Attention to detail

Creative judgement

Copywriting

Project management

Communication skills

Microsoft Office Suite

Google Suite

Education

Graduate qualification in Marketing

Professional qualification in Business

Tools

Microsoft Excel

PowerPoint

Job description

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Marketing Executive, FT Specialist Events, FT Live

View more categories View less categories Sector Marketing, Advertising and PR Role Executive Contract Type Permanent Hours Full Time

About Us

The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

Business Area

FT Specialist is a specialist insight and global intelligence from the Financial Times. FT Specialist is made up of 19 brands, incorporating 10 audience groups and 430,000+ paying subscribers across the world, our global impact is strong and growing quickly. We provide unique audience groups with information that helps them take better decisions and operate more effectively.

These brands cater to the needs of fund management professionals, financial advisers, banking professionals, economic development professionals, US corporate boards and personal investors through a range of publications, websites, services and events.

FT Live is the global conferences and events division of the Financial Times Group. Our mission is to bring our global executive audiences the very latest in knowledge and opinion, and connect them to one another.

From unique experiences such as the FTWeekend Festival to our senior-level business summits, best-in-class awards and online hourly webinars, our audiences regularly come back to discover the latest approaches and strategies, connect with peers and elevate business opportunities to the next level.

While our physical events are on hold at the moment, FT Live is now using world-leading event technology, to bring you closer to the people and content that matter.

Job Purpose

Work with the Head of Marketing & Senior Marketing Manager to develop the marketing strategies to drive event registrations and deliver all event marketing across FT Specialist brands.

This job entails promoting numerous events, conferences, awards and webinars and will require skills across a broad range of subject areas. This includes driving delegate acquisition and helping to formulate and implement events. It will require the ability to identify, support and deliver campaigns for specific audiences and regions as well as broader initiatives across the department. The role will work closely with internal team members to research and coordinate our market outreach, seeking to increase the revenues that we derive from delegates as well as delivering an audience that reflects the quality and seniority expected of FT Specialist events.

Another element of the role is helping to support the event sales team by creating media kits, and providing audience information and data when needed.

Main Duties and Responsibilities

General

• Work closely with the Head of Marketing to plan, implement, handle and analyse print and digital marketing activity to drive event registrations. Campaigns will include; email, social, print & online advertising
• Build new audiences for events through data research and work on audience segmentations
• Report on marketing activities carried out for sponsors and for internal collaborators
• Work optimally with the FT Live design team to produce marketing collateral and other required graphic designs for all marketing activities, ensuring the brand guidelines are adhered to
• Work closely with other parts of the FT Specialist marketing team, FT Live and the wider FT where appropriate to ensure collaborations are carried out to drive quality reach
• Ensure all activity fully supports the wider FT brand proposition and delivers "through the line" integration of communications and messaging
• Stay up to date with sector and industry trends (for example, changes in digital marketing) and ensure that current marketing strategies are in line with these

Events

• Identify and implement key initiatives and marketing activities to acquire delegates for all events
• Work closely with the ops team, sales team and content team to ensure speaker, delegates & sponsors' needs are met
• Brief, send and measure email campaigns to drive registrations and delegate bookings
• Build and maintain mini-sites and registration pages

PERSON SPECIFICATION

Qualifications / Competencies / Skills / Experience

Essential

• Meticulous attention to detail
• Excellent creative judgement and copy-writing skills
• Ability to handle multiple projects in a timely manner
• Self-starter with high energy and initiative - able to handle up, down and across the organisation
• Excellent communication and interpersonal skills
• Demonstrate capability with Microsoft Office Suite/ Google Suite, in particular, Excel (including formulas, charts, graphs etc) and PowerPoint

Desirable

• Exposure to and knowledge of media/publishing
• Graduate or professional qualification in Marketing or a related Business area
• Experience in digital marketing and events, including organic and paid social media campaigns
• 1 year of marketing experience
  
  

What's in it for You?

Our benefits vary by location, but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships, and opportunities to give back to the community.

Full details of our benefits are available here.

We've embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and a Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [e-mail], and a member of our team will be happy to help.

Further Information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

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Company

The Financial Times is one of the world’s leading news organisations, recognised internationally for its authority, integrity and accuracy. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We’ll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Discover what makes the FT a great place to work

We value all our people, and offer:

We offer confidential career coaching, mentoring and a range of training courses, including a development programme designed for women.

Communities

We support employee-led networks to connect and empower individuals across the organisation.

FT Access aims to transform attitudes and provide a positive working environment for people with disabilities. FT Access works with external organisations and charities creating supported internships, work experience projects and events.

The FT is proud to be a [Disability Confident Employer] We are committed to ensuring our recruitment process is inclusive and accessible by offering interviews to disabled people, anticipating and providing reasonable adjustments as required and supporting employees who acquire a disability or long term health condition.

Accessibility

We aim to provide an accessible website for all our employees and customers. Our website is accredited by the Digital Accessibility Centre.

We offer flexible working arrangements, including flexi leave, parenting leave and paid volunteer leave.

Recruitment and selection

We require 50/50 male/female shortlists for all roles to ensure inclusive recruitment practices.

Volunteering opportunities

We offer a range of volunteering opportunities for employees, including a Volunteering Matters reading programme for young people from disadvantaged backgrounds.

Returning to work

We provide structured coaching support before, during and after family leave so our people can return to work with confidence.

We provide training for our leaders and senior managers to help embed good practices around equality, diversity and inclusion.

See an example of one of our talented disabled employees here

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