Events Manager

SAGE GROUP PLC; Wokingham; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Generous bonuses and pension scheme

25 days annual leave

Bank holidays

Volunteer days: Sage Foundation

Health, dental, and vision coverage

Hybrid working

Work away scheme

Job summary

SAGE GROUP PLC is seeking an experienced Event Manager to lead planning and delivery of flagship events, from customer conferences to leadership meetings and incentive programmes. You will blend strategic thinking with operational excellence, partnering with senior stakeholders to deliver high‑quality experiences that support commercial goals and strengthen customer relationships.

Office London or Winnersh Hybrid Working – 3 days per week in the office and 2 days from home.

Qualifications

• 8+ years delivering large-scale corporate events, conferences, or experiential programmes.
• Experience managing complex portfolios and significant budgets.
• Strong stakeholder management, including senior executives and leadership teams.
• Proven ability to lead cross-functional teams and external agency partners.
• Exceptional project management, organizational and problem-solving skills.
• Strong commercial and financial acumen.
• Excellent written and verbal communication skills.
• Willingness to travel internationally and work flexible hours.

Responsibilities

• Lead end-to-end planning and delivery of Sage-hosted events from concept through execution and post-event evaluation.
• Translate business objectives into event strategies that support customer, partner, colleague, and commercial goals.
• Manage all aspects of event delivery including venue sourcing, registration, production, accommodation, travel, logistics, event technology, and onsite operations.
• Build trusted relationships with senior stakeholders and executive sponsors across the business.
• Manage event budgets, forecasting, supplier negotiations, procurement, and financial reporting.
• Define success measures and event KPIs, analysing attendee feedback and business outcomes to drive continuous improvement.
• Lead project teams, agency partners, suppliers, and onsite staff to ensure outstanding execution.
• Champion innovation, sustainability, and best-in-class attendee experiences.

Skills

Stakeholder management

Project management

Budgeting

Vendor management

Team leadership

Cross-functional collaboration

Communication skills

Attention to detail

Tools

Event technology platforms

Registration platforms

Attendee engagement tools

Job description

We’re looking for an experienced Event Manager to lead the planning and delivery of some of Sage’s most important events, from flagship customer conferences and partner events to leadership meetings, sales kick‑offs, incentive programmes, and executive experiences. In this role, you’ll combine strategic thinking with operational excellence, partnering with senior stakeholders across the business to deliver engaging, high‑quality events that strengthen customer relationships, support commercial goals, and showcase the Sage brand. You’ll thrive in a fast‑paced environment, managing multiple complex projects while ensuring every event is delivered with creativity, precision, and attention to detail.

Overview of the Team

The Events team plays a critical role in bringing Sage’s strategy to life through impactful experiences that connect customers, partners, colleagues, and leaders across the globe. We work closely with Marketing, Product, Communications, Sales, Customer Success, Finance, and external partners to create memorable events that drive engagement and business outcomes. As an Event Manager, you’ll join a collaborative, supportive team that values innovation, continuous improvement, and delivering exceptional attendee experiences. You’ll have the opportunity to influence event strategy, work with senior leaders, and contribute to some of the most visible programmes across Sage.

Office Location London or Winnersh Hybrid Working – 3 days per week in our London or Winnersh office and 2 days from home.

Key Responsibilities

• Lead end‑to‑end planning and delivery of Sage‑hosted events from concept through execution and post‑event evaluation.
• Translate business objectives into event strategies that support customer, partner, colleague, and commercial goals.
• Manage all aspects of event delivery including venue sourcing, registration, production, accommodation, travel, logistics, event technology, and onsite operations.
• Build trusted relationships with senior stakeholders and executive sponsors across the business.
• Manage event budgets, forecasting, supplier negotiations, procurement, and financial reporting.
• Define success measures and event KPIs, analysing attendee feedback and business outcomes to drive continuous improvement.
• Lead project teams, agency partners, suppliers, and onsite staff to ensure outstanding execution.
• Champion innovation, sustainability, and best‑in‑class attendee experiences.
  8+ years' experience delivering large-scale corporate events, conferences, or experiential programmes.
• Experience managing complex event portfolios and significant budgets.
• Strong stakeholder management skills, including working with senior executives and leadership teams.
• Proven ability to lead cross‑functional teams and external agency partners.
• Exceptional project management, organisational, and problem‑solving skills.
• Strong commercial and financial acumen.
• Excellent written and verbal communication skills.
• Experience with event technology, registration platforms, and attendee engagement tools.
• Ability to manage competing priorities in a dynamic, fast‑paced environment.
• Willingness to travel internationally and work flexible hours when required.
• Experience within a global technology, SaaS, or B2B organisation would be highly advantageous.
• Knowledge of event measurement, marketing attribution, and attendee engagement strategies.
  Benefits? We have plenty...
• Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top‑up by Sage
• 25 days of paid annual leave with the option to buy up to another 5 days
• 8 bank holiday days
• Paid 5 days yearly to volunteer through our Sage Foundation
• 50% income protection
• Holiday buy + sell
• Comprehensive health, dental, and vision coverage
• Work away scheme for up to 10 weeks a year
• Ongoing training and professional development
• Hybrid working
• Healthy Mind app membership
• Access to various helpful memberships for finances, health and wellbeing

Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor.

Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working.

If you need support applying, reach out at [e-mail].

Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/