Events Lead

Jobtailor; Swindon; On-site; GBP 38,000 - 60,000; Full time

Job summary

The CFO Centre is seeking an experienced Events Manager to own end-to-end event planning for a mix of in-person, virtual, and hybrid formats across the UK. You will lead calendar development, coordinate with regional and commercial teams, and drive lead generation through thoughtful event promotion and cross-channel campaigns.

Applicants should bring 5+ years in B2B event management, strong project management, and hands-on experience with Zoom, Eventbrite, and HubSpot.

Qualifications

• Minimum of 5 years in B2B event management, ideally in professional or financial services.
• Understanding of lead generation and sales enablement through events.
• Proven track record designing and delivering events that generate measurable leads or pipeline.
• Hands-on experience promoting events across channels (email, social, paid, partner).
• Strong project management and organisational skills.
• Excellent communication and stakeholder engagement abilities.
• Experience managing budgets and negotiating with suppliers.
• Comfort using event platforms such as Zoom and Eventbrite.
• Previous experience using HubSpot for events.
• Willingness to travel within the UK to support events.

Responsibilities

• Proactively build and maintain an events calendar (min 2 events/month).
• Drive outreach with Regional Directors to identify topics, speakers, dates.
• Collaborate with commercial team to tailor events to local market needs.
• Lead events strategy, develop ideas and formats, propose improvements to channel performance.
• Plan and execute in-person, virtual, and hybrid events including national webinars and regional events.
• Support Partnerships Manager with partnership events.
• Support internal company events and conferences.
• Build promotional plans and own end-to-end event promotion (pre/post).
• Manage venues, suppliers, logistics, delegates and post-event reporting.
• Work with content and digital teams to promote events and maximise attendance.
• Track KPIs: attendance, engagement, lead quality, ROI.
• Collaborate with Regional Directors, Divisional Directors, Telesales, HubSpot teams and other business units to align with goals.
• Support Marketing Lead with campaign alignment and other tasks.
• Ensure events reflect premium brand and values; own the annual events budget.
• Occasionally travel within the UK to support events.

Skills

B2B Event Management

Lead Generation

Project Management

Event Promotion

Budget Management

Stakeholder Engagement

Communication

Organisational Skills

Travel Flexibility

Tools

Zoom

Eventbrite

HubSpot

Job description

• Proactively build and maintain a full events calendar targeting a minimum of two events per month.


• Drive outreach and conversations with Regional Directors to identify topics, speakers, and dates.


• Collaborate with the commercial team to tailor events to local market needs.


• Lead the events strategy, develop ideas and formats, and propose improvements to channel performance.


• Own, plan, and execute in-person, virtual, and hybrid events, including thought leadership national webinars and face-to-face regional events.


• Support the Partnerships Manager with partnership events.


• Support company events, including internal conferences.


• Build promotional plans and own end-to-end event promotion, including pre-event and post-event follow-up.


• Manage venues, suppliers, logistics, delegates, and post-event reporting.


• Work with content and digital teams to promote events and maximise attendance.


• Track KPIs including attendance, engagement, lead quality, and ROI.


• Collaborate with Regional Directors, Divisional Directors, Telesales, HubSpot teams, and other business teams to align events with commercial goals.


• Support the Marketing Lead with campaign alignment and additional tasks as required.


• Ensure events reflect The CFO Centre’s premium brand and values.


• Own and manage the annual events budget.


• Occasionally travel within the UK to support events.

Requirements

• A minimum of 5 years of experience in B2B event management, ideally in professional services or financial services.


• Understanding of lead generation, marketing, and sales enablement through events.


• Proven record of designing and delivering events that generate measurable leads or pipeline.


• Hands-on experience directly promoting events across channels or working with relevant teams, such as email, social, paid, and partner channels.


• Strong project management and organisational skills.


• Excellent communication and stakeholder engagement abilities.


• Experience managing budgets and negotiating with suppliers.


• Confident using event platforms such as Zoom and Eventbrite.


• Previous experience using HubSpot for events.


• Willingness to occasionally travel within the UK to support events.

Core Competencies

Demonstrates expertise in B2B event management, including planning and executing in-person, virtual, and hybrid events while effectively managing budgets and stakeholder engagement. Proven ability to drive lead generation and marketing alignment through strategic event promotion and collaboration.

Highest-signal resume keywords

• B2B Event Management


• Lead Generation


• Project Management


• Event Promotion


• Budget Management

ATS Optimization Keywords

Hard Skills

• Event Strategy Development


• KPI Tracking


• Logistics Management


• Stakeholder Engagement


• Supplier Negotiation

Soft Skills

• Excellent Communication


• Organisational Skills

Industry Keywords

• Professional Services


• Financial Services


• Thought Leadership


• Commercial Goals


• Internal Conferences

Tools & Technologies

• Zoom


• Eventbrite


• HubSpot