Events Business Development Manager

Frameless London Limited; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

FRAMELESS London is seeking an Events Business Development Manager to sell immersive event experiences to high-value clients. This role focuses on strategic sales and relationship building in the luxury market, leveraging communication and negotiation skills. The ideal candidate will have over 4 years of experience and a passion for delivering extraordinary experiences.

Qualifications

• 4+ years’ experience in event sales or outbound business development.
• Strong understanding of the event sales process.
• Confident communicator with exceptional presentation skills.

Responsibilities

• Develop strategic sales plans targeting luxury clients.
• Proactively research and connect with new leads.
• Build and maintain trusted relationships with corporate decision-makers.

Skills

Communication

Negotiation

Sales Strategy

Client Relationship Management

Lead Generation

Tools

CRM systems (VenueOps preferred)

Job description

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An Introduction to FRAMELESS London

FRAMELESS London is a pioneering, innovative story-telling company. We use the highest quality projection and digital technology, combined with Hollywood-style visual effects to remix, reimagine and reinterpret stories, pushing the boundaries of creativity to deliver new levels of audience experience by transporting our visitors to new worlds. Everything FRAMELESS does is driven by the pursuit of excellence and the desire to create worldclass entertainment.

The Company’s multi-award-winning flagship location at Marble Arch, London features a stunning 30,000 square feet permanent multi-sensory immersive art experience consisting of four galleries which showcase some of the world’s greatest works of art on a scale and in ways never seen before. FRAMELESS London is transforming how people consume and enjoy art, making it accessible to all and engaging a modern audience.

FRAMELESS London’s award-winning professionals are dedicated to crafting one-of-a-kind immersive content and experiences. In addition to the experience in the Company’s showcase London venue, FRAMELESS is collaborating with some of the world’s most famous brands to produce content and experiences that bring art and music to life in extraordinary ways.

Title: Events Business Development Manager

Reports to: Head of Event Sales

Direct Reports: None

Location: FRAMELESS London, Marble Arch

Start Date: July 2025

Position Summary:

In this role, you’ll be at the forefront of selling immersive event experiences to clients with premium budgets and bold creative visions. You will focus heavily on outbound sales and lead generation, building relationships with, but not limited to, organisations in the luxury market sector, global corporates, elite planners, and branding/marketing and PR agencies. Your ability to communicate the experiential value of our space will be key to driving revenue and long-term partnerships.

Key Responsibilities:

Strategic Sales & Business Growth

• Develop and help deliver a strategic sales plan that supports the 2025/2026 venue hire revenue goals, specifically targeting luxury and high-value event clients.
• Design and implement a vertical market strategy based on sectors outlined in the immersive Events Business Strategy (e.g. fashion, automotive, fintech, UHNW).
• Identify and pursue new business by engaging high-end clients, lapsed relationships, and internal cross-department leads.
• Explore and develop new revenue opportunities aligned with sectors identified in the Event Strategy.

Lead Generation & Outbound Sales

• Proactively research, target, and connect with new leads through outbound calling, personal networking, referrals, and social channels.
• Leverage a strong network of existing contacts to arrange site visits, private FAM experiences, and secure high-spend contracts.
• Represent FRAMELESS at key industry events, luxury showcases, networking functions, and private previews to expand client reach.

Client Relationship Management

• Build and maintain trusted relationships with venue finders, agents, event planners, experiential producers, and corporate decision-makers
• Nurture existing accounts and develop new contacts within known client organizations, especially Executive Assistants and contacts across marketing, creative, and event departments.
• Act as a polished, professional and knowledgeable brand ambassador during site visits, pitches, and immersive experiences.

Event Excellence & Cross-Team Collaboration

• Manage Key Accounts for FRAMELESS events, ensuring deep understanding of their vision, preferences, and delivery expectations.
• Work closely with the AV & Content Project Manager to position new technological innovations as selling points to elevate the immersive offer.
• Partner with the Head of Event Sales on campaigns, influencer partnerships, and client-facing activations.

Support wider company objectives through collaboration within the sales team and other departments/stakeholders as needed

Administration & Performance Tracking

• Maintain full and accurate sales records in VenueOps, ensuring all client activity is up-to-date and aligned across teams.
• Track and report on outbound activity, proposals, conversion metrics, and event revenue performance.
• Contribute to bespoke marketing projects, proposals, or special initiatives as required.
• Respond to all inbound and direct event enquiries in the absence of Head of Event Sales and Event Sales Manager with elegance, speed, and attention to detail.

Experience:

• 4+ years’ experience in event sales, high-end venue hire, or outbound business development in the hospitality/creative sectors, ideally at the luxury end of the market
• Strong understanding of the event sales process, including lead generation, proposal development, negotiation and contract management
• Demonstrable success with high-value outbound sales and lead generation in a competitive market.
• Confident communicator with exceptional presentation and negotiation skills.
• Experience with CRM systems (VenueOps preferred) and a solid understanding of B2B sales pipelines.
• A passion for immersive art, technology, and delivering extraordinary experiences.

Company Behaviours:

Strive for excellence

Team player

Well-presented

Professional

Positive

Dynamic

Punctual

Knowledgeable (in your area of expertise)

Friendly

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Entertainment Providers

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