Event Sales Executive - £30k-£33k Plus Commission

JR United Kingdom; London; On-site; GBP 30,000 - 33,000; Full time

Job summary

A leading events organization in the UK is seeking a motivated Event Sales Executive to join their dynamic Environment Team. This role focuses on selling exhibition space and sponsorship for the Water, Wastewater & Environment Management Expo. The ideal candidate will thrive in relationship-building and proactive business development, with opportunities for travel to industry events. Join a fast-growing team committed to excellent customer service and achieving client goals.

Qualifications

• Success in delivering targets.
• Knowledge of the trade show industry preferred.
• Strong self-starter with exceptional negotiation and closing skills.

Responsibilities

• Prospecting and closing new business to hit growth targets.
• Developing strong product knowledge regarding all ROAR events.
• Maintaining CRM to a high level and ensuring accuracy.

Skills

Communication

Negotiation

Relationship-building

Sales

Tools

CRM

Excel

Job description

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Client:

ROAR B2B

Location:

london (southwark), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

19.05.2025

Expiry Date:

03.07.2025

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Job Description:

The Company:

ROAR is a new and exciting events organisation. We have brought together industry experts, business knowledge, technology, and communication specialists. Our events give exhibitors and visitors an innovative, compelling, and cost-effective experience with practical and thought-provoking advice and information.

We excel in creating cutting-edge events, content programs, and online forums that showcase new market solutions, generating real business benefits. Led by vendor and user community needs, we focus on topical and business-critical issues.

Today, ROAR has exhibitions such as Call and Contact Centre, LegalEx, B2B Marketing Expo, ESS Expo, Water, Wastewater & Environment Management Expo, RWM and Naidex, all of which continue to deliver attendees in their thousands.

The company is growing fast and will be launching many new events internationally in the future.

The Role:

We are seeking a highly motivated Event Sales Executive to join our dynamic Environment Team, working specifically on the Water, Wastewater & Environment Management Expo (WWEM).

Following the acquisition and merger of WWEM with our existing Water Resource Management Expo, we have now created the largest dedicated water industry event in the UK. The show has already surpassed last year’s revenue total in the first five months alone, marking it as one of the most exciting and high-growth opportunities in our portfolio.

This is a fantastic opportunity for a results-driven individual who thrives in both relationship-building and proactive business development. You’ll be selling exhibition space, sponsorship, and speaking packages to clients across the water and environmental industries, with a strong focus on generating new business through proactive outreach and high-quality conversations.

In addition to telesales, the role includes attending domestic and international industry events, allowing you to meet clients face-to-face, network, and deepen your understanding of the sector. Travel is both an opportunity and expectation, depending on campaign needs.

At ROAR, we’re committed to excellent customer service, and helping our clients achieve their goals is at the heart of everything we do. If you’re confident on the phone, commercially minded, and excited by the chance to be part of a fast-growing show in a critical industry, we’d love to hear from you.

Key Responsibilities:

·Prospecting - Identifying and pre-qualifying potential new customers and closing new business to hit growth targets outlined in the sales plan.

·Understanding our customers’ business to deliver pertinent packages to meet their requirements.

·Developing strong product knowledge regarding all ROAR events, including demographics, content focuses, and customer profiles.

·Hitting activity targets, which include CRM and telephone targets.

·Demonstrating excellent forecasting skills as and when required

·Negotiating and maximising the potential of all sales transactions

·Utilising the full mix of telephone, email, and, when required, face-to-face sales channels.

·Being fully aware of the competitive event and media landscape

·Administration - Maintaining CRM to a high level and ensuring all contract paperwork and show floor plans are accurate and current.

·Liaising with marketing and operations to ensure the packages are delivered to expectations.

·Assisting with credit control issues as required

·Being an ambassador for our company, maintaining high personal standards and levels of customer service

·Building strong market knowledge through monitoring websites, reading publications, speaking to customers, attending events, etc.

What’s Required to Succeed as a Sales Executive:

·Success in delivering targets.

·Knowledge of the trade show industry preferred.

·Excellent communication and relationship-building skills.

·Strong self-starter with exceptional negotiation and closing skills.

·Strong communication (verbal and written), judgment, and listening skills.

·Must be creative; offers a fresh perspective and new ideas, and can think out of the box.

·Basic computer skills in Excel and CRM (HubSpot)

£30k to £33k (dependent on experience) + 30% Commission OTE