Event Marketing Manager (FTC)

dmg events: Energy Portfolio; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading events company is seeking an Event Marketing Manager for a 6-month fixed term contract. The successful candidate will be pivotal in developing and executing marketing strategies for upcoming energy events, leveraging both traditional and innovative approaches. Ideal candidates will demonstrate strong project management capabilities and a strategic mindset, with a focus on optimizing audience reach and engagement.

Qualifications

• Minimum 2+ years in mid-level event marketing.
• Experience with campaign development and execution.
• Strong analytical and strategy development skills.

Responsibilities

• Design and execute integrated marketing campaigns for local market.
• Manage lifecycle of marketing projects from planning to execution.
• Collaborate with teams to create measurable results.

Skills

Campaign Development

Project Management

Audience Segmentation

Content Marketing

Stakeholder Collaboration

Networking

Education

Marketing qualification preferred

Tools

Monday.com

Email Service Providers

MS Office Suite

Job description

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• PLEASE NOTE: This is a 6 month Fixed Term Contract***
  
  

• PLEASE NOTE: This is a 6 month Fixed Term Contract***
  
  

Job Purpose

The Marketing Manager will carry out the marketing activities for an energy event , playing a pivotal role in driving local exhibitor and sponsor participation, as well as delegate and visitor acquisition. The role demands a strategic thinker, capable of creating tailored, high-impact campaigns that align with the event's mission.

The role encompasses traditional and innovative marketing approaches with the primary goal of increasing our reach and conversion within the local market by appropriate penetration in multi-channel campaigns, including website user experience, SEO, digital/print collaterals, EDMs, social media, content marketing, and PR.

The ideal candidate will possess advanced English language proficiency, a skill highly valued for effective translation and content adapted communication and campaign execution. They will demonstrate an ability to critically evaluate processes, ask thoughtful questions, and provide insightful suggestions that enhance overall team performance. A natural aptitude for quickly learning and adapting to new technologies with minimal training is essential, ensuring seamless integration into fast-paced, dynamic environments. The ability to challenge conventional approaches constructively, combined with a proactive mindset, will add significant value to the team's strategic initiatives.

Key Accountabilities

Campaign Development & Execution

• Design and execute integrated marketing campaigns tailored to the localised market.
• Align campaigns with international strategies, focusing on sponsor and attendee engagement.
• Develop and maintain a marketing plan covering all phases of the event cycle.
• Localize global campaigns to suit the cultural, linguistic, and business nuances of the market.
• Manage the entire marketing lifecycle, from planning to execution, across digital, print, and experiential channels.
• Expand beyond language to include culturally tailored visual elements, narratives, and messaging specific to localised energy market sensitivities.
• Incorporate case studies or success stories from local companies to build local trust and resonance
  
  

Performance Metrics

• Use Monday.com for project management, ensuring all activities meet deadlines and KPIs.
• Share weekly reports outlining completed activities and upcoming plans.
• Stakeholder Collaboration
• Work closely with sales teams to generate exhibitor and sponsorship leads
• Collaborate with conference production to develop content-led campaigns around event themes
• Partner with digital, content, and PR teams to create integrated campaigns that deliver measurable results.
  
  

Data-Driven Strategy

• Utilize market research, attendee profiling, and analytics to refine audience segmentation and campaign messaging.
• Implement real-time performance tracking and optimize campaigns based on actionable insights.
• Regularly assess attendee feedback and campaign data to inform future strategies.
• Collaborate with the data team to create a cyclical data strategy.
• Analyse and segment audience data to maximise engagement and ROI.
  
  

Localized Content Creation

• Lead the production of localised marketing materials, including brochures, email campaigns, and social media posts.
• Supervise translations and ensure consistency in tone and messaging across all communications.
• Work with graphic design teams to develop culturally relevant visual content.
• Leverage trending local platforms like LINE and X more extensively for engaging with local audiences.
  
  

Networking & Engagement

• Promote and manage unique event features such as the Future Leaders Networking Breakfast, Women in Energy Networking, and the Official Welcome Reception to the local market to ensure attendance.
• Design marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event.
  
  

Cross-Functional Collaboration

• Act as the primary liaison between the marketing team and specialized functions, such as SEO, CRM, and analytics teams for all local language communications.
• Maintain strong alignment with dmg events’ global portfolio, ensuring consistency with the branding and objectives of sister events.
  
  

Media & PR

• Manage media partnerships, press releases, and on-site media coordination.
• Conduct an in-depth analysis of dmg events and the Energy Summit’s portrayal in localised media, pinpointing any gaps between intended and actual perceptions.
• Include regular media monitoring throughout the campaign to adjust strategies in real-time, ensuring that any shifts in perception are addressed promptly.
• Use insights to support the development of press releases and public communications that not only align with dmg event's strategic objectives but also speak directly to the unique concerns and priorities of the local market.
• Enhanced Informational Resources & Event Management
• Produce a detailed Exhibitor Guide and additional informational content for the local website and brochures, ensuring they comprehensively address potential queries and provide extensive background on the event.
• Oversee marketing-related event logistics, including registration systems, mobile apps, and networking platforms.
• Activate advocacy plans to amplify reach through stakeholder networks.
  
  

Post-Event Engagement Plans

• Use attendee feedback and analytics to shape targeted campaigns for the Energy Summit & Exhibition 2026.
• Prepare and present a full post-event review of activities completed
• Create a “Post Event Report” brochure for sharing with key clients within 4 weeks of event closing
  
  

Qualifications, Experience, & Skills

Minimum Qualifications and Knowledge: Marketing qualification preferred.

Minimum Experience: 2+ years in mid-level event marketing.

Job-Specific Skills

Strategy development and critical path analysis.

Database utilization for direct marketing campaigns.

Management of mobile apps and online registration systems.

People management skills.

Website user experience optimization.

Budget management across various marketing channels.

Proficiency in MS Office Suite.

Excellent interpersonal, negotiation, and relationship-building skills.

Attention to detail.

Experience with email service providers (ESP) for email campaigns.

Behavioural Competencies

Strong leadership and time management skills.

Professionalism and reliability.

Teamwork and collaboration.

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Events Services

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