Event Marketing Manager

JR United Kingdom; Worcester; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the B2B tech community is seeking an experienced Event Marketing Manager to spearhead marketing campaigns for executive events. This remote-first role involves overseeing the entire marketing process, optimizing for conversion, and reporting on campaign performance, while aligning strategies with sales and delegate acquisition teams. Join a fast-paced environment where you can make an impact and enjoy opportunities for travel and growth across the UK, US, UAE, and Europe.

Benefits

Autonomy and real impact

Opportunities to travel

Collaborative team environment

Qualifications

• 3–5+ years in B2B event or demand generation marketing.
• Strong working knowledge of Salesforce, Pardot, and Cvent is essential.
• Hands-on experience with LinkedIn Ads, Google Ads, and analytics tools.

Responsibilities

• Plan, build and execute end-to-end marketing campaigns for all events.
• Own Cvent landing pages and ensure they are optimised for conversion.
• Report weekly on campaign performance: MQLs, CPL, conversion rates.

Skills

Project Management

Stakeholder Alignment

Multitasking

Performance Tracking

Tools

Salesforce

Pardot

Cvent

LinkedIn Ads

Google Ads

Job description

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Reports to: CEO

We’re looking for an experienced, hands-on Event Marketing Manager to join Rela8 Group and lead demand generation campaigns across our portfolio of executive summits, roundtables, and private dinners. This is a high-impact, performance-focused role where you’ll be responsible for generating MQLs, supporting delegate acquisition, and driving sponsorship interest through multi-channel marketing campaigns.

Key Responsibilities:

• Plan, build and execute end-to-end marketing campaigns for all events

• Own Cvent landing pages and ensure they are optimised for conversion

• Build and execute email campaigns via Pardot, and track performance

• Run paid and organic outreach campaigns (LinkedIn, Google Ads, etc.)

• Manage Salesforce lead tracking and integrate campaign reporting

• Report weekly on campaign performance: MQLs, CPL, conversion rates

• Align closely with Delegate Acquisition and Sales teams to meet joint goals

Requirements:

• 3–5+ years in B2B event or demand generation marketing

• Strong working knowledge of Salesforce, Pardot, and Cvent is essential

• Hands-on experience with LinkedIn Ads, Google Ads, and analytics tools

• Excellent project management, multitasking, and stakeholder alignment skills

• Proactive, commercially-minded, and confident working remotely

What We Offer:

• Remote-first working (UK-based preferred)

• Fast-paced environment with autonomy and real impact

• A collaborative team working at the heart of the B2B tech community

• Opportunities to travel and work on events across the UK, US, UAE and Europe