Event Marketing Manager

JR United Kingdom; Coventry; Remote; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the B2B tech community is seeking an experienced Event Marketing Manager to lead demand generation campaigns across various executive events. In this remote-first role, you will manage comprehensive marketing strategies, collaborate closely with sales teams, and have real opportunities to impact. The role requires a proactive mindset and expertise in B2B marketing tools.

Benefits

Remote-first working

Fast-paced environment

Opportunities to travel and work on events

Qualifications

• 3-5+ years in B2B event or demand generation marketing.
• Strong working knowledge of Salesforce, Pardot, and Cvent.
• Hands-on experience with LinkedIn Ads and Google Ads.

Responsibilities

• Plan and execute end-to-end marketing campaigns for events.
• Manage Salesforce lead tracking and campaign reporting.
• Report on campaign performance metrics weekly.

Skills

B2B event marketing

Demand generation marketing

Salesforce

Pardot

Cvent

LinkedIn Ads

Google Ads

Project management

Job description

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Reports to: CEO

We’re looking for an experienced, hands-on Event Marketing Manager to join Rela8 Group and lead demand generation campaigns across our portfolio of executive summits, roundtables, and private dinners. This is a high-impact, performance-focused role where you’ll be responsible for generating MQLs, supporting delegate acquisition, and driving sponsorship interest through multi-channel marketing campaigns.

Key Responsibilities:

• Plan, build and execute end-to-end marketing campaigns for all events

• Own Cvent landing pages and ensure they are optimised for conversion

• Build and execute email campaigns via Pardot, and track performance

• Run paid and organic outreach campaigns (LinkedIn, Google Ads, etc.)

• Manage Salesforce lead tracking and integrate campaign reporting

• Report weekly on campaign performance: MQLs, CPL, conversion rates

• Align closely with Delegate Acquisition and Sales teams to meet joint goals

Requirements:

• 3–5+ years in B2B event or demand generation marketing

• Strong working knowledge of Salesforce, Pardot, and Cvent is essential

• Hands-on experience with LinkedIn Ads, Google Ads, and analytics tools

• Excellent project management, multitasking, and stakeholder alignment skills

• Proactive, commercially-minded, and confident working remotely

What We Offer:

• Remote-first working (UK-based preferred)

• Fast-paced environment with autonomy and real impact

• A collaborative team working at the heart of the B2B tech community

• Opportunities to travel and work on events across the UK, US, UAE and Europe