Event Marketing Manager

ICIS; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading company is seeking an experienced Event Marketing Manager. This role involves planning and executing event marketing strategies to drive delegate and sponsorship revenue. Ideal candidates will possess strong project management skills, demonstrated experience in event marketing, and a team leadership mindset.

Qualifications

• Strong project management skills, able to handle multiple campaigns.
• Proficient in analysing marketing data for insights.
• Experience in messaging and high-quality content writing.

Responsibilities

• Develop marketing strategies focused on revenue targets.
• Analyse campaign success and allocate resources effectively.
• Oversee and mentor two marketing executives.

Skills

Project Management

Data Analysis

Communication

Leadership

Creativity

Tools

Salesforce

Eloqua

Job description

Join to apply for the Event Marketing Manager role at ICIS

Join to apply for the Event Marketing Manager role at ICIS

Talent Acquisition Specialist at LexisNexis Risk Solutions

About our Business

At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link below. https://www.icis.com/explore

About the Team

Our teams are fuelled by curiosity, relentlessly pursuing better customer outcomes. We're on a mission to deliver an unparalleled customer experience, excelling in communication. In a fast-paced environment, we thrive, embracing change with flexibility and composure under pressure. Our high-energy, self-motivated individuals are driven by a genuine desire to make a positive mark on our business. But that's not all we're creative problem solvers with an entrepreneurial spirit.

About the Role

As a Marketing Manager, you will be part of a small team responsible for planning and executing events. If you are an experienced Event Marketing professional with a track record of developing strategy, understanding your audience and delivering results, we invite you to join our team.

Responsibilities

• Develop a clear marketing strategy for our events that focuses on delegate and sponsorship revenue targets and aligns with our broader corporate vision.
• Analyse and report on the success of our campaigns and focus our resources effectively.
• Oversee the workload of two marketing executives and help coach and develop them.
• Champion data strategy to generate a constant flow of new and relevant contacts.
• Brief and allocate resources for the telesales team to drive bookings.
• Collaborate with internal and external designers on the design and production of marketing materials.
• Leverage value from the editorial and product management teams to drive content marketing initiatives.
• Utilize social networking channels innovatively to generate traffic and increase event awareness.

Requirements

• Strong project management skills with the ability to work on multiple campaigns while managing stakeholders.
• Experience in creating messaging, writing high-quality copy, and proofing content.
• Proficient in analysing marketing data to draw insights for data-led, responsive decision-making.
• A natural leader who is also comfortable working at a fast pace and executing tasks.
• Adaptable and confident, open to trying new ideas and techniques.
• Experience with Salesforce and Eloqua or similar systems.
• Event experience in a conference, exhibition, or training environment is advantageous.

Learn more about the LexisNexis Risk team and how we work

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Oil and Gas and Technology, Information and Media

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