European Loyalty & CRM Director

Levi Strauss & Co.; Greater London; Hybrid; GBP 99,000 - 131,000; Full time

Job summary

Levi Strauss & Co. is seeking a senior leader to own the European loyalty and CRM strategy across multiple markets, reporting to the VP Global Loyalty. The role shapes the regional programme, operating plan and performance priorities to grow member engagement and revenue.

Based in London with a hybrid office pattern, you will collaborate with Ecommerce, Marketing, Retail, Analytics, Digital Product and Technology teams to deliver measurable impact.

Qualifications

• 10+ years of loyalty, CRM, lifecycle marketing or customer engagement within large, complex retail or consumer organisations.
• Experience operating at Director level or leading work of comparable scale and complexity.
• Proven track record of driving measurable growth through loyalty and CRM programmes in multi-market environments.
• Deep expertise in lifecycle marketing, segmentation, personalisation and owned-channel engagement strategies.
• Strong understanding of loyalty economics, customer lifetime value and incrementality.

Responsibilities

• Own European loyalty and CRM targets, operating plan and performance priorities within the global RedTab framework.
• Lead European launches and pilots of new benefits, experiences and capabilities.
• Define segmentation, personalisation and channel strategy across Europe.
• Oversee the regional CRM calendar and align activity with brand and commercial priorities.
• Partner with Analytics to develop actionable segmentation and performance measurement.

Skills

Loyalty & CRM strategy

Lifecycle marketing

Leadership

Analytics & insights

Communication

Stakeholder management

Tools

CRM platforms

CDP

Loyalty systems

Job description

Levi Strauss & Co. is seeking a senior leader to own the European loyalty and CRM strategy across multiple markets, reporting to the VP Global Loyalty. The role shapes the regional programme, operating plan and performance priorities to grow member engagement and revenue.

Based in London with a hybrid office pattern, you will collaborate with Ecommerce, Marketing, Retail, Analytics, Digital Product and Technology teams to deliver measurable impact.