European Consumer Communications Lead

Etsy; United Kingdom; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Etsy is seeking a Consumer Communications Manager to bring its European communications strategy to life, blending consumer PR with earned and paid media, creator ecosystems, and affiliate opportunities. The role requires flexible coverage across markets and a full-time commitment reporting to the Director, Consumer Comms.

In shaping campaigns and stories, you will build relationships with European outlets, manage events, and collaborate with cross-functional teams to drive cultural relevance and

Qualifications

• 4+ years of relevant communications experience across Europe, with consumer PR focus.
• Experience working with influencers and creator partnerships.
• Proven ability to manage campaigns across earned and paid media ecosystems.

Responsibilities

• Support European consumer communication efforts by shaping and delivering campaigns for lifestyle, trend, and culture.
• Develop and implement campaign moments reflecting the earned and paid ecosystem of today’s publisher and creator landscape.
• Flex across PR, affiliate, and creator/influencer workstreams to meet local needs as they evolve.
• Coordinate with multiple PR agencies cross-market to ensure timely campaign delivery and content.
• Collaborate with marketing, brand, and social teams to implement integrated campaign moments.
• Plan and execute consumer press events around key campaigns and maximize coverage.

Skills

Consumer PR

European experience

Influencer marketing

Campaign delivery

Storytelling

Cross-functional collaboration

Job description

Etsy is seeking a Consumer Communications Manager to bring its European communications strategy to life, blending consumer PR with earned and paid media, creator ecosystems, and affiliate opportunities. The role requires flexible coverage across markets and a full-time commitment reporting to the Director, Consumer Comms.

In shaping campaigns and stories, you will build relationships with European outlets, manage events, and collaborate with cross-functional teams to drive cultural relevance and