Europe Senior Business Development Lead – Education

CATS Global Schools

Cambridge

On-site

GBP 80,000 - 120,000

Full time

14 days+

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Job summary

CATS Global Schools seeks a Senior Business Development Manager, Europe, to lead business development and student recruitment across the Stafford House portfolio in Europe, covering adult EFL and junior/group opportunities. You will develop the European sales strategy, build pipeline, manage partner relationships and personally deliver recruitment across adult EFL, junior group and seasonal programmes.

Regular travel required and close collaboration with study holidays directors and

Qualifications

Substantial experience in international education sales, EFL, study travel or a closely related sector.
Proven ability to recruit adult business for English language or professional English programmes, including through agency and partner channels.
Strong understanding of junior and group business, including group organisers, schools, seasonal programmes and institutional buying behaviour.
Demonstrable ability to develop sales strategy and execute it personally through pipeline generation, partner development and conversion.
Strong knowledge of European education markets, outbound study travel patterns and partner networks.
Experience developing relationships with schools, institutions, foundations, associations or public-sector educational bodies is strongly preferred.
Advanced English is required. Working proficiency in Spanish or Italian is required; proficiency in both Spanish and Italian would be highly advantageous.
Strong competence in CRM systems, reporting, Microsoft Office and digital presentation tools.
A university degree or equivalent professional experience is desirable.

Responsibilities

Develop and deliver the European sales strategy for the Stafford House portfolio, balancing adult recruitment for Stafford House International with junior and group growth for Stafford House Study Holidays.
Recruit and convert business at scale through agents, schools, group organisers, institutions, networks and other partner channels.
Build senior relationships with institutional partners, including schools, school networks, universities, foundations, associations, municipalities, cultural organisations, ministries and other educational bodies.
Manage key accounts and commercial partnerships, ensuring clear proposals, pricing, forecasts, booking processes and partner expectations across adult and junior products.
Work closely with the Stafford House Study Holidays Director on junior group opportunities, partner requirements, summer centre client issues, and any other duties reasonably required.
Provide market intelligence on demand trends, competitor activity, pricing, partner expectations and emerging opportunities across the European EFL and junior education sectors.
Represent the Stafford House portfolio at workshops, fairs, conferences, roadshows, school visits, institutional meetings and other recruitment activities.
Maintain accurate CRM records, forecasts, account plans and performance reporting, and contribute to annual planning, marketing, pricing and product review cycles.