EU & UK PR Lead for Global Brand

Pop Mart; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

POP MART seeks an experienced PR leader to drive regional communications across Europe and the UK, aligning local strategies with global goals. You will build and sustain relationships with key media, craft compelling brand narratives, and manage crises in a fast-moving cross-border environment.

The role requires deep understanding of European media landscapes, fluency in English, and the ability to collaborate with diverse teams across time zones.

Qualifications

• Bachelor’s degree or equivalent in PR, communications, journalism, marketing, or related discipline.
• At least five years of professional PR, journalism, brand management, or related field.
• Excellent written and spoken English with ability to manage media relations and collaborate with stakeholders.

Responsibilities

• Regional PR Strategy and Planning: Develop regional PR strategies for Europe and the UK aligned with global priorities.
• Media Relations and Brand Communications: Build relationships with media, lead interviews, and distribute brand communications.
• Media Monitoring and Crisis Communications: Implement monitoring and respond to reputational risks in coordination with global PR.
• Stakeholder and Resource Coordination: Collaborate with local teams, agencies, and partners to deliver PR initiatives.
• Global and Regional Collaboration: Update global PR team on regional trends and align with global strategies.
• Brand Reputation and Narrative Development: Strengthen brand credibility and refine local messaging across channels.

Skills

Public relations

Media relations

English proficiency

Cross-cultural experience

Education

Bachelor's degree

Job description

POP MART seeks an experienced PR leader to drive regional communications across Europe and the UK, aligning local strategies with global goals. You will build and sustain relationships with key media, craft compelling brand narratives, and manage crises in a fast-moving cross-border environment.

The role requires deep understanding of European media landscapes, fluency in English, and the ability to collaborate with diverse teams across time zones.