ET MarTech / AdTech - Business Solution Architect Associate Director

EY; Manchester; Hybrid; GBP 90,000 - 150,000; Full time

Job summary

EY in the United Kingdom seeks a Senior MarTech Solution Architect to shape its data, marketing technology, and AI-enabled future. You will align with Data Architecture teams and cross-functional partners to design scalable, interoperable platforms.

Lead architecture strategy, define standards, and shape multi-year roadmaps; advocate API-first, event-driven design; collaborate with Product Management and BI teams to deliver enterprise‑grade MarTech capabilities.

Qualifications

• Deep knowledge of MarTech ecosystems: CRM, CDP, CMS, automation, analytics, identity & consent.
• Strong architectural modelling capabilities (business, data, application, technology).
• Strong understanding of enterprise data strategy, data governance, and AI-enablement.
• Experience designing integrations across multiple enterprise platforms.
• Excellent communication, leadership, facilitation, and stakeholder management skills.
• Exposure to Data Architecture or AI/ML platform design.
• Experience with Adobe Experience Cloud, Salesforce, CDPs, DAM, or similar ecosystems.
• Architecture certifications (e.g., TOGAF), cloud certifications.

Responsibilities

• Define and maintain the BMC MarTech architecture strategy and vision.
• Define MarTech architectural standards, reusable patterns, and reference architectures.
• Shape multi-year roadmaps with Product Managers and cross-functional business leaders.
• Translate strategic business needs into future-state capability models and architectures.
• Act as the architectural connector across BMC, ET, C&I, Talent, Alumni, and Communications.
• Ensure interoperability and shared experience frameworks across business functions.
• Reduce duplication and promote enterprise platform and standards reuse.
• Produce solution options with pros/cons, costs, risks, technical debt, and compliance (infoSec, GCO, data).
• Collaborate with Data Architecture teams to design AI-ready data models, taxonomies, and metadata structures.
• Ensure MarTech systems integrate effectively with enterprise data lakes, CDPs, analytics platforms, and identity systems.
• Assess emerging technologies and evaluate platform/vendor options with Product Management teams.
• Influence investment decisions, business cases, and sourcing strategies.
• Support design assurance and enterprise governance forums.
• Promote API-first, event-driven, modular, and composable architecture principles.
• Champion performance, resilience, observability, accessibility, and global scalability.
• Communicate complex architectural concepts in clear, business-focused language.
• Serve as a trusted advisor on MarTech strategy, innovation, and platform evolution.

Skills

MarTech ecosystem knowledge

Architecture modelling

Data governance & AI enablement

Integrations across enterprise

Stakeholder management

Data Architecture exposure

Tools

Adobe Experience Cloud

Salesforce

CDPs

DAM

Job description

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

This role is open to UK and US based candidates.

The opportunity

The BMC MarTech Solution Architect plays a pivotal role in shaping the future of BMC’s digital, data, and marketing technology ecosystem. This role is a part of the Enterprise Technology CBS Solutions Delivery Team and partners closely with Product Managers in Technology Enablement, and cross‑functional business teams such as Clients & Industries (C&I), Talent, Alumni and Communications. A major responsibility is alignment with Data Architecture teams to build a data‑driven, AI‑enabled future. The architect ensures that MarTech platforms, integrations, identity systems, taxonomies, and data models support scalable analytics, personalisation, automation, and responsible AI adoption.

Your Key Responsibilities

• Define and maintain the BMC MarTech architecture strategy and vision
• Define MarTech architectural standards, reusable patterns, and reference architectures
• Shape multi‑year roadmaps with Product Managers and cross‑functional business leaders
• Translate strategic business needs into future‑state capability models and architectures
• Act as the architectural connector across BMC, ET, C&I, Talent, Alumni, and Communications
• Ensure interoperability and shared experience frameworks across business functions
• Reduce duplication and promote enterprise platform and standards reuse
• Produce solution options with pros/cons, costs, risks, technical debt, and compliance (infoSec, GCO, data)
• Collaborate with Data Architecture teams to design AI‑ready data models, taxonomies, and metadata structures.
• Ensure MarTech systems integrate effectively with enterprise data lakes, CDPs, analytics platforms, and identity systems.
• Assess emerging technologies and evaluate platform/vendor options with Product Management teams
• Influence investment decisions, business cases, and sourcing strategies
• Support design assurance and enterprise governance forums
• Promote API‑first, event‑driven, modular, and composable architecture principles
• Champion performance, resilience, observability, accessibility, and global scalability
• Communicate complex architectural concepts in clear, business‑focused language
• Serve as a trusted advisor on MarTech strategy, innovation, and platform evolution

Skills And Attributes For Success

• Deep knowledge of MarTech ecosystems: CRM, CDP, CMS, automation, analytics, identity & consent
• Strong architectural modelling capabilities (business, data, application, technology)
• Strong understanding of enterprise data strategy, data governance, and AI‑enablement
• Experience designing integrations across multiple enterprise platforms
• Excellent communication, leadership, facilitation, and stakeholder management skills
• Exposure to Data Architecture or AI/ML platform design.
• Experience with Adobe Experience Cloud, Salesforce, CDPs, DAM, or similar ecosystems
• Architecture certifications (e.g., TOGAF), cloud certifications

Technologies and Tools

• MarTech & AdTech platforms (Adobe, DSP’s)
• API‑led, ESB, and event‑driven integration
• CDP, CMS, CRM analytics suites (Adobe, Salesforce, Microsoft)
• Cloud platforms (Azure, AWS, GCP)
• Architecture tools (Lucidchart, LeanIX, ArchiMate)

What We Offer You

The compensation ranges below are provided in order to comply with United States pay transparency laws. Other geographies will follow their local salary guidelines, which may not be a direct conversion of published US salary ranges. At EY, we harness our collective strength to empower you to shape your future with confidence through professional growth, personal fulfillment and an inclusive culture. Learn more at ey.com/us/careers.

• We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job is:
• New York City, Boston, and Washington DC Metro Areas, Washington State, and Southern California offices – $167,100 to $300,900
• Bay Area California offices – $174,100 to $313,400
• All other offices locations in the US, including Sacramento – $139,300 to $275,800
• Individual salaries within these ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well‑being.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi‑disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. All in to shape the future with confidence.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at [e-mail].