Enterprise Product Marketing Manager - AI HRIS

Humaans; Greater London; Remote; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Market-leading compensation

25 days paid time off

Share options with 5-year exercise

Quarterly team events

Private health coverage

MacBook and tools

Enhanced parental leave

Learning & development budget

Job summary

Humaans is hiring a Senior Product Marketing Manager in London to shape how enterprise customers understand and buy our HRIS and Athena AI platform. You’ll evolve positioning, messaging and tone across HR, AI, IT and Finance, collaborating with Product, Sales and customers to launch products and build compelling materials.

The role is in person with the team meeting in the office Monday through Thursday; you’ll drive market research, segmentation and go-to-market strategies that translate

Qualifications

• Strong track record in B2B SaaS product marketing in the enterprise segment.
• Experience launching products with customer needs and market dynamics shaping the approach.
• Translate customer insights into go-to-market foundations: segmentation, messaging and sales collateral.
• Understanding how agentic AI products are bought in the enterprise by multiple stakeholders.
• Clear, convincing writing and editorial judgment to explain AI concepts to buyers across HR, IT and Finance.
• Commercial judgement and focus on results; connect product value to lasting customer value.
• Experience working with Sales, Product, Customer Success and Engineering to shape strategy and decisions.
• Ability to adapt priorities with learning from results; Series A–C experience is helpful.

Responsibilities

• Build a product marketing approach that deepens customer understanding and connects capabilities to business outcomes.
• Shape positioning, messaging and tone of voice for enterprise audiences across HR, AI, IT and Finance.
• Lead market, customer and competitor research to sharpen segmentation and positioning.
• Own product and feature launches end to end with Product and Engineering.
• Develop sales materials grounded in customer insight and sales needs.
• Build deep product knowledge through hands-on use to inform go-to-market.
• Create a consistent product story across content, ads and sales materials for all channels.

Skills

B2B SaaS marketing

Product launches

GTM strategy

Segmentation

Messaging

Sales collateral

AI in enterprise buying

Cross-functional collaboration

Job description

Humaans is hiring a Senior Product Marketing Manager in London to shape how enterprise customers understand and buy our HRIS and Athena AI platform. You’ll evolve positioning, messaging and tone across HR, AI, IT and Finance, collaborating with Product, Sales and customers to launch products and build compelling materials.

The role is in person with the team meeting in the office Monday through Thursday; you’ll drive market research, segmentation and go-to-market strategies that translate