Enterprise Architect- Marketing Technology

Barclays; Northampton; On-site; GBP 100,000 - 140,000; Full time

Job summary

Barclays is seeking an Enterprise Architect, Marketing Technology to shape customer engagement and marketing capabilities across the organisation. You will define and govern the architecture strategy for the Marketing domain, aligning technology investments with business objectives, regulatory requirements, and customer outcomes.

This is a senior domain leadership role with strong stakeholder management. Responsibilities include developing strategic roadmaps for marketing data, personalization,

Qualifications

• Translate business and marketing strategy into enterprise capabilities, technology roadmaps, and architecture outcomes.
• Lead and influence senior executives and C-suite stakeholders.
• Strategic planning, architecture governance, investment prioritisation, and roadmap management.
• Understand customer data, marketing analytics, and activation to create measurable business value.
• Excellent communication to articulate complex architectural concepts to technical and non-technical audiences.
• Experience applying AI/ML within marketing, including personalization and next-best action.

Responsibilities

• Develop and evolve Barclays' technology architecture for marketing across the bank.
• Collaborate with enterprise architecture teams and product/tech to deliver strategic needs.
• Lead technologists and enterprise leaders to align business and technology strategy and standards.
• Assess new technologies to address current and future business needs within compliance and governance constraints.
• Monitor performance, resiliency, and stability of applications; document findings for stakeholders.
• Mentor architecture community and share knowledge across teams.

Skills

Strategy translation

Executive leadership

Governance & roadmaps

Marketing data & analytics

Clear communication

Tools

CDPs

Marketing automation

Customer insight platforms

Job description

Join us as an Enterprise Architect, Marketing Technology, where you will shape the future of customer engagement and marketing capabilities across the organisation.
Working closely with Managing Directors, business leaders, Product Owners, and technology teams, you will own and govern the architecture strategy for the Marketing domain, ensuring technology investments align with business objectives, regulatory requirements, and customer outcomes.
You will define and drive the strategic roadmap for marketing technology, including customer data, personalisation, and customer engagement capabilities, enabling the organisation to deliver seamless, data-driven, and AI-enabled customer experiences at scale.
This is a highly visible domain leadership role requiring strong stakeholder management, strategic thinking, and the ability to influence senior executives across business and technology functions.
To be successful as a Enterprise Architect- Marketing Technology, you must have the following essential skills;

• Proven ability to translate business and marketing strategy into enterprise capabilities, technology roadmaps, and architecture outcomes
• Significant leadership and influencing skills, with experience engaging and partnering with senior executives and C-suite stakeholders
• Expertise in strategic planning, architecture governance, investment prioritisation, and roadmap management
• Understanding of customer, marketing, and engagement ecosystems, including how data, analytics, and activation capabilities work together to create measurable business value
• Excellent communication skills, with the ability to articulate complex architectural concepts to both technical and non-technical audiences

Some other highly valued skills may include;

• Experience applying AI and machine learning within marketing, including personalisation, customer decisioning, next best action, and customer engagement optimisation
• Demonstrable knowledge of customer data architecture, customer data platforms (CDPs), marketing automation, digital marketing technologies, and customer insight platforms
• Experience within Financial Services or another highly regulated industry
• Knowledge of modern data, cloud, and integration architectures supporting real-time customer engagement and analytics
• Familiarity with privacy, consent, data governance, and customer data management principles

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills
Location is Northampton

Purpose of the role

To develop, and evolve the banks technology architecture through relevant solutions, strategies and execution plans aligned to and prioritized by business and technology objectives, including the development, evolution and adoption of foundational platforms and products.

Accountabilities

• Development, evolution and implementation of the banks technology architecture and strategies aligned to the business and technology objectives, unlocking execution and run.
• Collaboration with stakeholders, including Enterprise Architecture teams and other developers to provide subject matter expertise and share knowledge to foster continuous improvement, and clients to understand and deliver on their technical needs.
• Motivation and leadership of a diverse collection of technologists, business and operations teams and enterprise leaders, with goal to align business & technology strategy & standards, identifying opportunities and connecting people.
• Assessment of new technologies to address current and future business needs, through a combination of curiosity and problem-solving skills.
• Determination of the optimal solutions while balancing continuous requirements imposed by compliance, governance, security and funding, through deep understanding of the business and customer outcomes and maintaining a strong and steady grasp on the underlying technologies.
• Monitoring and analysis of the performance, resiliency and stability of applications to identify and resolve issues and communicate and document key findings to stakeholders.
• Compliance with applicable regulatory standards and identification of industry developments that may impact the banks operations and controls to enhance the banks application portfolio.
• Support of engineering and architecture community initiatives to mentor team members, streamline operations, share and grow knowledge.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and elevate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counseling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.