Enrollment Marketing Manager (Remote)

Baylor Scott & White Health; Dover; Remote; GBP 75,000 - 116,000; Full time

Job summary

Baylor Scott & White Health is seeking an Enrollment Marketing Manager to drive enrollment outcomes across employer and payer populations.

You will own enrollment campaign execution across channels, partnering with Client Success, and optimizing activation rates with a test-and-learn mindset.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in enrollment, growth, lifecycle, or performance marketing.
• Hands-on experience executing multi-channel marketing campaigns tied to conversion outcomes.
• Strong analytical skills and comfort using data to guide decisions.
• Ability to work effectively across teams including Client Success, Product, and Operations.

Responsibilities

• Drive Enrollment & Activation Performance across assigned accounts.
• Plan, build and execute multi-channel campaigns across email, SMS, in app, web, paid, and direct mail in Braze.
• Own execution for launches, relaunches, and ongoing activation efforts for accounts.
• Monitor enrollment performance and activation rates; iterate quickly based on results.
• Collaborate with Client Success teams and align activation plans to client population and timing.
• Facilitate client activation events on-site when necessary.
• Train Client Success on activation tactics, playbooks, and best practices.
• Continuously optimize messaging, cadence, channel mix, and targeting based on data.

Skills

Enrollment marketing

Multi-channel campaigns

Analytics

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Braze

Data analysis tools

Job description

Description - External

About Us

Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.

Our Core Values are:

• We serve faithfully by doing what's right with a joyful heart.
• We never settle by constantly striving for better.
• We are in it together by supporting one another and those we serve.
• We make an impact by taking initiative and delivering exceptional experience.

Salary

The pay range for this position is $100,318.40 (entry-level qualifications) - $155,480 (highly experienced). The specific rate will depend upon the successful candidate’s specific qualifications and prior experience.

Benefits

Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:

• Immediate eligibility for health and welfare benefits
• 401(k) savings plan with dollar-for-dollar match up to 5%
• Tuition Reimbursement
• PTO accrual beginning Day 1

Note: Benefits may vary based upon position type and/or level.

Job Summary

Levanto, a subsidiary of Baylor Scott & White Health, is building a modern activation engine to ensure patients and members can easily discover, enroll in, and engage with our digital and hybrid care programs. We’re looking for an Enrollment Marketing Manager to play a critical role in driving enrollment outcomes across employer and payer populations.

This role sits within the Activation team and is focused on client performance. You will own enrollment campaign execution for assigned accounts, partner closely with Client Success, and be accountable for eligible → enrolled conversion rates. This is a hands on role for someone who enjoys shipping work, learning quickly from data, and continuously improving results.

What You'll Do

• Drive Enrollment & Activation Performance
• Plan, build and execute multi channel enrollment and activation campaigns across email, SMS, in app, web, paid, and direct mail in Braze
• Own execution for launches, relaunches, and ongoing activation efforts for assigned employer and payer accounts
• Monitor enrollment performance and activation rates; iterate quickly based on results
• Ensure every campaign is anchored to clear goals, success metrics, and follow up actions
• Partner Closely with Client Success
• Serve as the enrollment marketing execution partner to Client Success teams
• Collaborate on activation plans that align to each client’s population, timing, and constraints
• Facilitate and when necessary attend client on-site activation events
• Train Client Success on available activation tactics, playbooks, and best practice recommendations
• Support Client Success in improving participation and adoption through targeted activation strategies
• Continuously Optimize and Improve
• Identify drop offs and opportunities across the eligible → enrolled funnel
• Apply learnings from performance data to improve messaging, cadence, channel mix, and targeting for each specific employer
• Bring a test and learn mindset to campaign execution, applying what works and retiring what doesn’t
• Work Cross Functionally
• Partner with Marketing, Operations, Product, and Engineering to ensure campaigns are executed accurately and efficiently
• Coordinate with experimentation and optimization partners to apply proven tactics into client execution
• Ensure all campaigns align with BSWH and/or Levanto brand standards, compliance requirements, and patient experience principles
• How You’ll Be Measured
• Enrollment and activation rates across assigned accounts
• Quality and consistency of activation execution for launches and relaunches
• Adoption and effectiveness of activation tactics by Client Success partners

What You Bring

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in enrollment, growth, lifecycle, or performance marketing
• Hands on experience executing multi channel marketing campaigns tied to conversion outcomes
• Strong analytical skills and comfort using data to guide decisions
• Ability to work effectively across teams including Client Success, Product, and Operations

Nice to Have

• Experience in healthcare, digital health, or other regulated industries
• Familiarity with employer based or B2B2C enrollment models
• Experience supporting client or program launches
• Braze campaign build and data analysis experience

Belonging Statement

We believe that all people should feel welcomed, valued and supported.

QUALIFICATIONS

• EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
• EXPERIENCE - 3 Years of Experience

As a health care system committed to improving the health of those we serve, we are asking our employees to model the same behaviours that we promote to our patients. As of January 1, 2012, Baylor Scott & White Health no longer hires individuals who use nicotine products. We are an equal opportunity employer committed to ensuring a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.