Engineering Director - NPD

SharkNinja; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Stock options

PTO

Retirement plan

Wellness programs

Product discounts

Learning programs

Job summary

SharkNinja is seeking a Director level New Product Development leader to own a core Ninja product category from concept validation through to full commercial launch. You will lead engineers across multiple locations, ensure disciplined execution, and partner with Marketing, Design, and Quality to hit milestones.

You will work with global teams in the UK, US, and China to deliver manufacturable, market-ready products on time and within cost targets, driving next-generation innovations.

Qualifications

• Extensive experience leading stage-gate NPD programs from concept to mass production.
• Strong focus on cost, quality, and manufacturability trade-offs.
• Ability to lead engineering teams across multiple locations and disciplines.

Responsibilities

• Own end-to-end execution of NPD programs from design freeze to mass production launch.
• Collaborate with Marketing, Design, Engineering, and Quality to ensure alignment with Ninja roadmap.
• Lead and mentor engineers; manage resources and priorities to protect critical milestones.
• Drive program reviews and risk mitigation with data-backed recommendations.
• Guide design-for-manufacturing decisions and go/no-go actions based on test data.

Skills

End-to-end NPD leadership

Stage-gate process

Cross-functional leadership

DFMEA

SolidWorks

Creo/ProE

Global collaboration

Engineering management

Tools

SolidWorks

Creo/ProE

Job description

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About the Role

SharkNinja is seeking a Director level New Product Development (NPD) leader to own one of Ninja's core product categories from concept validation through to full commercial launch. This is a high impact leadership role focused on driving disciplined execution, technical rigor, and cross functional alignment to bring breakthrough Ninja products to market on time, on cost, and at scale.

As part of the Ninja NPD team, you will lead a group of engineers responsible for taking concepts from Advanced Development (or other sources) and turning them into fully realized, manufacturable, market ready products. This role requires a unique blend of strategic thinking, technical depth, strong people leadership, and the ability to drive complex programs through ambiguity to launch.

You will work closely with Marketing, Design, Engineering, Quality, Sourcing, and global partners across the UK, US, and China to deliver products that solve real consumer problems and hit critical business milestones.

What You Will Do

• Own end to end execution of NPD programs, from design freeze through pilot, validation, and mass production launch.
• Partner closely with Marketing teams to align product requirements, positioning, and launch timing with the broader Ninja roadmap.
• Lead and inspire a team of engineers focused on disciplined product development, DFM/DFA, and launch readiness.
• Allocate resources across multiple concurrent NPD programs and establish clear priorities to protect critical path milestones.
• Manage a diverse portfolio of programs at varying stages of development, from early engineering through to full commercialization.
• Drive regular program reviews (stage gate / PDP) and support project leaders to ensure strong execution, risk mitigation, and technical progress.
• Think critically about design and engineering trade offs, challenging decisions to balance consumer value, cost, feasibility, and manufacturability.
• Make difficult program decisions around scope, schedule, and cost, including when to hold, descope, or accelerate to protect launch dates.
• Interpret test data, DVT/PVT learnings, and quality feedback to guide go/no go decisions and corrective action plans.
• Champion program status, risks, and trade off decisions to senior leadership and executive teams, with clear, data backed recommendations.
• Manage collaboration with external technology, tooling, and manufacturing partners to ensure readiness for volume production.
• Receive concepts from Advanced Development and lead their transition into full NPD execution while protecting original design intent.
• Collaborate closely with global teams across the UK, US, and China to ensure smooth engineering transfer, tooling readiness, and manufacturing alignment.
• Partner with NPI and Operations to ensure a smooth handoff into sustained production.
• Develop and mentor team members, supporting both individual growth and long term organizational capability building.

What You Will Bring

• Extensive experience leading structured, stage gate product development programs from concept through mass production launch.
• Strong understanding of consumer needs balanced with rigorous focus on cost, quality, and manufacturability trade offs.
• Demonstrated ability to lead engineering teams through complex, multi disciplinary product launches.
• Comfortable making high stakes program decisions under time and resource pressure.
• Strong leadership and people management capability, including managing teams across multiple locations.
• Excellent communication and presentation skills with the ability to influence executive leadership on program status, risk, and trade offs.
• Ability to read and interpret engineering drawings, DFMEA, and test data to drive decisions.
• High proficiency in SolidWorks and ProE or Creo CAD systems.
• Strong program and resource management skills with the ability to prioritize effectively across multiple concurrent, time critical programs.
• Experience working with China manufacturing partners on high volume consumer products, including tooling, pilot runs, and production ramp.
• Strong understanding of cross functional product development disciplines including Industrial Design, Electronics, Quality, Regulatory, and Manufacturing.
• A collaborative, detail oriented approach, with the confidence to challenge assumptions while remaining receptive to feedback and alternative perspectives.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]

As part of our recruitment and hiring process, SharkNinja may use AI-powered tools, including tools that transcribe and summarize recordings of interviews, flag potential application fraud, and rank applications against role requirements. A member of our recruiting team always reviews these tools' output before any decision is made about your application - none of them make hiring decisions on their own. To learn more about how these tools work, your rights, and any notices that apply to your location, see our Candidate Privacy Notice .