Engagement Marketing Manager

The Economist Group; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading global media organisation based in Greater London is seeking a talented marketing professional to develop and execute multi-channel marketing campaigns targeting B2B clients. This role demands a blend of analytical skills and creativity to enhance engagement with The Economist's suite of products. The ideal candidate will work closely with cross-department teams and support revenue growth while ensuring user satisfaction. Benefits include competitive compensation, flexible working arrangements, and comprehensive health support.

Benefits

Competitive pension plan

Private health insurance

Work From Anywhere program

Generous annual and parental leave

Wellbeing resources access

Qualifications

• Experience of planning and delivering data driven marketing communications.
• Experience working within subscriptions marketing.
• Excellent interpersonal, verbal, and written communication skills.

Responsibilities

• Define a marketing plan to drive user engagement with The Economist’s content.
• Collaborate with teams to execute marketing plans.
• Manage complete customer lifecycle communications.

Skills

Data-driven marketing communications

B2B marketing

Interpersonal skills

Project management

Salesforce Marketing Cloud

Attention to detail

Tools

Salesforce Marketing Cloud

Marketing automation tools

Job description

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

About the role

The Economist is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world. The Economist Pro is the B2B arm of our core subscriptions business.

We are seeking a talented marketing professional who will elevate our efforts to drive engagement within our B2B subscriber base, spanning across corporate, government and education clients. The role will be responsible for planning and executing global, multi-channel marketing campaigns to drive end user engagement with The Economist’s suite of content and products. Reporting to the Head of marketing for The Economist Pro, the individual will also work closely with the Customer Success team to support revenue retention and growth.

The role is perfect for someone who is equally passionate about strategy and execution, and is comfortable working in a start‑up environment. The ideal candidate will be highly analytical, but also able to think creatively about how we should promote our world‑renowned content to a diverse client subscriber base. B2B marketing experience would be beneficial but not essential. An understanding or experience of subscription marketing would also be beneficial.

How you will contribute

• Work with the Head of marketing to define a marketing plan to drive end-user engagement with The Economist’s editorial content (including the app, web, newsletters, podcasts and personalisation features) across owned and paid channels.
• Collaborate with cross-department teams including creative and product teams to execute these plans, including writing effective campaign briefs and managing delivery timelines.
• Manage full end-to-end customer lifecycle communications, from onboarding of new users to driving engagement and retention, ensuring end users get the most value from their subscription.
• Develop briefs for high-quality marketing assets to support effective onboarding and in-life activities, and produce persuasive, compelling and on-brand communications.
• Work with the head of customer success on developing strategic campaigns to increase engagement amongst end-users of priority accounts.
• Collaborate with the B2C customer engagement team on efforts to promote new features and benefits of The Economist, adapting content to suit B2B end users.
• Monitor effective benchmarks (best practices) for developing and building customer engagement in a subscriptions business, working closely with colleagues in the data and insights, research and customer success teams, and report on performance of campaigns against KPIs and budget.
• Measure impact of initiatives, by client and sector, and develop recommendations for segments of end users to plan relevant and targeted campaigns.
• Work in partnership with Editorial and retention teams to identify, package and surface the most compelling editorial content, and identify content marketing opportunities for different clients.
• Develop bespoke or innovative ways to drive engagement for different cohorts beyond our regular marketing channels, such as events, experiential and merchandising.

The ideal skills for this role are

• Experience of planning and delivering data driven, multi-channel marketing communications.
• Experience working within subscriptions marketing, with an understanding of key customer lifecycle stages.
• Experience in B2B marketing would be beneficial, but not essential.
• Excellent interpersonal, verbal, and written communication skills.
• Ability to manage responsibilities independently and work with minimal supervision.
• Strong project management and organizational skills.
• Working knowledge of Salesforce Marketing Cloud or other marketing automation tools.
• Highly data proficient, with a strong attention to detail and outstanding reporting capabilities.

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.