Engagement Content Marketing Manager, JP Marketing

Amazon; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking an innovative Engagement Content Marketing Manager to join their dynamic marketing team. This role is pivotal in developing and executing effective channel strategies across paid social media and email marketing. The ideal candidate will leverage their extensive experience in online marketing and data analysis to drive customer growth and engagement. You'll collaborate with cross-functional teams to create compelling content and optimize campaigns, all while navigating a fast-paced environment. If you're passionate about content marketing and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• 5+ years of marketing experience with a focus on data-driven improvements.
• Proven ability to manage multiple marketing campaigns effectively.

Responsibilities

• Develop channel insights and content strategies in collaboration with teams.
• Define and run A/B tests to optimize marketing efforts.

Skills

Online Marketing

Data Analysis

Content Marketing

B2C Branding

Lead Generation

Revenue Generation

Fluency in Japanese

Fluency in English

Tools

Excel

Tableau

Job description

Engagement Content Marketing Manager, JP Marketing

Job ID: 2875060 | Amazon Japan G.K. - A43

JP Marketing is seeking an experienced and driven Engagement Content Marketing Manager to join our Category & Channel Marketing team. This role is responsible for developing and executing successful channel strategies in Paid Social Media and Outbound/Email, conducting structured tests, rolling out successful campaigns, and optimizing performance against clear goals. The ideal candidate will have a strong understanding of online marketing, proven experience in setting up marketing tests and analyzing results, and a track record of driving substantial results in areas such as B2C branding, customer acquisition, lead generation, and revenue generation, specifically through large-scale advertising programs.
At JP Marketing, we foster a challenging and rewarding work environment where you'll have the opportunity to drive growth, innovation, and customer-centric strategies. To be successful in this role, you will need to be passionate about content marketing, channel optimization, and delivering exceptional customer experiences. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast paced environment.

Key job responsibilities

1. Develop deep channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders.
2. Develop content strategies, research trending topics and produce exceptional content to create valuable, helpful content and storytelling.
3. Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.
4. Define and run tests, including A/B experiments to test new vendor features and/or inform new product development.
5. Conduct in-depth analyses specifically geared towards moving customers along the buyer's journey.
6. Translate analytical findings into actionable insights and concise business actions and recommendations.
7. Collaborate with cross-functional teams, including marketers, creative producers, product managers, engineers, finance, and analytics, to drive strategic initiatives.

Requirements

The Category & Channel Growth Marketing team manages a variety of programs, both paid and free, that generate sales and customer growth for Amazon Japan. This team is expected to create growth strategies across a range of product families, while also proposing and driving change to operating models that enable agile innovation cycles and customer insight improvements to better serve the Japanese customer in their shopping journey.

BASIC QUALIFICATIONS

- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience with brand strategy
- Fluency both in Japanese and English

PREFERRED QUALIFICATIONS

- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- Experience in digital marketing and content production timelines and process

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.

Posted: December 11, 2024 (Updated about 2 hours ago)

Posted: March 2, 2025 (Updated about 3 hours ago)

Posted: April 3, 2025 (Updated about 3 hours ago)

Posted: April 4, 2025 (Updated about 4 hours ago)

Posted: February 18, 2025 (Updated about 5 hours ago)

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.