EMEA Trade Marketing Lead: Drive Growth & Activation

Advocate Group; England; On-site; GBP 60,000 - 95,000; Full time

Job summary

Monster Energy is seeking a senior Trade Marketing professional to lead the development and execution of programmes across the EMEA region. You will create promotional campaigns, toolkits and sales activation materials while partnering with Sales, Marketing, Bottlers and agencies to ensure top-tier execution across multiple channels.

You will also support NPD launches with activation plans, manage calendars and POS development, and track ROI to continually improve results.

Qualifications

• Experience in Trade Marketing, Shopper Marketing, Brand Activation or Customer Marketing.
• Strong project management with multi-priority handling in fast-paced environments.
• Commercial mindset with experience in retail, convenience, wholesale, e-commerce or on-premise channels.
• Creative thinker who translates strategy into engaging activation programmes.
• Excellent stakeholder management across markets and functions.
• Self-starter with proactive approach and strong attention to detail.
• Experience in FMCG, beverage or consumer goods is advantageous.
• Experience managing a direct report.

Responsibilities

• Lead development and execution of trade marketing programmes across the EMEA region
• Create and deliver impactful promotional campaigns, toolkits and sales activation materials
• Partner with Sales, Marketing, Bottlers and external agencies to drive best-in-class execution across multiple channels
• Support major NPD launches through compelling trade activation plans and customer-facing toolkits
• Manage promotional calendars, sell-in materials, POS development and campaign rollouts
• Track campaign performance, ROI and key learnings to continuously improve execution
• Act as a key stakeholder across cross-functional projects, influencing teams and driving results
• Lead, coach and develop Trade Marketing Executives within the team

Skills

Trade Marketing

Shopper Marketing

Brand Activation

Customer Marketing

Stakeholder management

Project management

People management

FMCG experience

Job description

Monster Energy is seeking a senior Trade Marketing professional to lead the development and execution of programmes across the EMEA region. You will create promotional campaigns, toolkits and sales activation materials while partnering with Sales, Marketing, Bottlers and agencies to ensure top-tier execution across multiple channels.

You will also support NPD launches with activation plans, manage calendars and POS development, and track ROI to continually improve results.