EMEA Regional Growth Marketing Lead — Remote

Bio-Techne; Abingdon; À distance; GBP 45 000 - 73 000; Plein temps

Avantages offerts par ce poste

Competitive wages

Retirement programs

Employee stock purchase plan

Mentorship opportunities

Training and development

Résumé du poste

Bio-Techne is seeking a Regional Marketing Manager to lead integrated marketing strategies across the EMEA region, driving awareness, demand generation and pipeline growth for Bio‑Techne’s portfolio. You’ll partner with regional Market Development, global product marketing, sales leadership and operations to translate global strategy into regionally relevant programs.

The role requires delivering scalable, data‑driven marketing execution, with up to 25% travel and options for UK remote or

Qualifications

• Bachelor’s degree in Marketing, Life Sciences, Communications, or related field.
• 3–6 years’ experience in marketing, preferably in life sciences, biotechnology, or B2B technical markets.
• Travel up to 25% willingness to travel.

Responsabilités

• Lead the rollout and execution of tactics and multi-channel marketing campaigns across EMEA, including email, social media, webinars, landing pages and digital advertising via direct and indirect channels
• Drive localization of global marketing assets to ensure regional relevance (languages, regulations, product focus, market and strategic preferences)
• Lead the creation of audience-targeted content such as landing pages, email banners, paid social copy, and customer testimonial materials
• Co-ordinate regional promotions, pricing communications, and regionalization of product launches
• Lead demand creation activities, including lead-generation campaigns, segmentation lists, and nurture flows
• Own and optimise webpages, metadata, SEO content, and social posts to maximize reach and relevance
• Drive execution and optimisation of A/B testing for digital tactics to enhance reach and engagement
• Own tracking and reporting of campaign performance and prepare regional marketing reports and monthly KPI updates
• Monitor and analyse tactic performance, customer engagement, and promotion uptake across the region
• Ensure CRM data quality and that all activities align with GDPR and internal compliance frameworks
• Ensure and enforce consistent use of Bio‑Techne brand guidelines across all EMEA markets and languages

Connaissances

CRM platforms

Marketing automation

Content writing

GDPR compliance

Cross-functional teamwork

Travel up to 25%

Formation

Bachelor's degree in Marketing/Life Sciences/Communications

Outils

Salesforce

Marketo

Folloze

Description du poste

Bio-Techne is seeking a Regional Marketing Manager to lead integrated marketing strategies across the EMEA region, driving awareness, demand generation and pipeline growth for Bio‑Techne’s portfolio. You’ll partner with regional Market Development, global product marketing, sales leadership and operations to translate global strategy into regionally relevant programs.

The role requires delivering scalable, data‑driven marketing execution, with up to 25% travel and options for UK remote or