EMEA Performance Marketing Lead — Lead Gen & Growth

Michael Page; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

10% performance bonus

25 days holiday plus 1 day for your 生日

Pension

Life Assurance

Perkbox for personalised benefits and\

Cycle2Work Scheme

Job summary

Michael Page is recruiting a Performance Marketing Manager to lead the strategy for performance marketing across EMEA from our North London office. The role combines PPC leadership with Paid Social, Display and Content, and offers a flexible hybrid working model with 1 day per week in the North London office.

You will manage external agencies, collaborate with in-house teams, and drive test-and-learn initiatives to optimise lead generation across B2B and B2C audiences.

Qualifications

• PPC specialist with strong knowledge of Google Ads and Meta Ads.
• Broad digital remit including Paid Social, Display, Content.
• Proven track record for Lead Gen across B2B and B2C.

Responsibilities

• Lead the performance marketing strategy across EMEA with lead generation focus.
• Manage external agency and allocate budgets to optimize campaigns.
• Collaborate with in-house content, design and website teams to measure performance.
• Build strong stakeholder relationships across markets to drive targeted work.
• Drive test-and-learn, innovation and new ads formats to boost volume and lead quality.
• Develop and maintain reports tracking leads, content performance and AI visibility.
• Analyse campaign data and present actionable insights to stakeholders.
• Stay up-to-date with trends and innovations in performance marketing.

Skills

PPC expertise

Digital marketing

Collaboration

Lead generation

B2B experience

Sector-agnostic

Budget management

Strategy leadership

Agency management

Multi-campaign management

Tools

Google Ads

Meta Ads

Job description

Michael Page is recruiting a Performance Marketing Manager to lead the strategy for performance marketing across EMEA from our North London office. The role combines PPC leadership with Paid Social, Display and Content, and offers a flexible hybrid working model with 1 day per week in the North London office.

You will manage external agencies, collaborate with in-house teams, and drive test-and-learn initiatives to optimise lead generation across B2B and B2C audiences.