EMEA Marketing Leader: Growth, Brand and Demand

Gurobi Optimization; Scotland; Remoto; GBP 90.000 - 150.000; Tempo pieno

Descrizione del lavoro

Gurobi Optimization seeks a Director of Marketing - EMEA to lead multi-channel campaigns, align with sales priorities, and drive pipeline growth across the EMEA region. You will mentor a high-performing team and oversee content, digital marketing, and data-driven decision-making.

The role requires a decade of B2B marketing experience, including leadership in SaaS or tech, with strong analytics, ABM, and CRM skills. A strategic, results-driven mindset is essential.

Competenze

• 10 years of experience in B2B marketing, with 3–5 years in a leadership role.
• Proven experience in demand generation, campaigns, and digital marketing.
• Background in SaaS or technology-focused businesses.

Mansioni

• Develop and execute multi-channel marketing campaigns to drive awareness and demand.
• Align marketing with sales priorities to grow pipeline and revenue.
• Optimize digital marketing efforts including SEO, SEM, email, and social media.
• Lead lead-generation initiatives to support sales growth.
• Use data-driven insights to improve targeting and ROI.
• Collaborate with sales to optimize ABM strategies.
• Oversee content development across whitepapers, case studies, webinars, blogs, and videos.
• Ensure consistent brand messaging across all materials.
• Lead and mentor a high-performing marketing team.

Conoscenze

Strategic leadership

Data-driven marketing

ABM

Campaign management

SEO/SEM

Content strategy

Cross-functional collaboration

Team mentoring

Analytics tools

CRM usage (Salesforce)

Formazione

Bachelor's degree in Marketing, Business, or related field

Strumenti

Marketo

HubSpot

Salesforce

Descrizione del lavoro

Gurobi Optimization seeks a Director of Marketing - EMEA to lead multi-channel campaigns, align with sales priorities, and drive pipeline growth across the EMEA region. You will mentor a high-performing team and oversee content, digital marketing, and data-driven decision-making.

The role requires a decade of B2B marketing experience, including leadership in SaaS or tech, with strong analytics, ABM, and CRM skills. A strategic, results-driven mindset is essential.