EMEA Marketing Lead — Financial Services Demand Gen

BetterCloud; Greater London; On-site; GBP 50,000 - 80,000; Full time

Job summary

AlphaSense is seeking a proactive, data-driven Marketing Manager to join our fast-paced International Marketing team on an 8-month contract. You will be the go-to marketing partner for our Financial Services business across EMEA, executing the regional marketing plan with pipeline and bookings as your core measures of success.

You’ll work closely with global Marketing teams to regionalise campaigns and build integrated EMEA programs, while partnering with SDR and Sales teams to drive engagement,

Qualifications

• 3+ years in B2B marketing, ideally with Financial Services audiences.
• Proven ability to build multi-channel campaigns that drive growth.
• Collaborates across Marketing, Sales and SDR teams.
• Data-driven with ability to derive insights from performance data.
• Strong project and stakeholder management skills.
• Comfort operating with regional and global teams (EMEA focus).
• Proactive, accountable and able to optimize programs.

Responsibilities

• Execute regional EMEA Financial Services campaigns to generate pipeline and bookings.
• Create integrated regional campaigns across demand generation, content and events.
• Collaborate with Demand Gen, Digital, Events and Product Marketing on plans.
• Coordinate with SDR and Sales to turn engagement into opportunities.
• Align marketing activity with priority accounts, personas and goals.
• Turn data into action to refine messaging and channels.
• Report performance and recommendations to senior stakeholders.
• Plan and execute field events end-to-end.

Skills

B2B marketing

Integrated campaigns

Collaboration

Data-driven

PM skills

Regional/global teams

Sales/SDR alignment

Salesforce

Tableau

Marketo

Asana

Tools

Salesforce

Tableau

Marketo

Asana

Job description

AlphaSense is seeking a proactive, data-driven Marketing Manager to join our fast-paced International Marketing team on an 8-month contract. You will be the go-to marketing partner for our Financial Services business across EMEA, executing the regional marketing plan with pipeline and bookings as your core measures of success.

You’ll work closely with global Marketing teams to regionalise campaigns and build integrated EMEA programs, while partnering with SDR and Sales teams to drive engagement,