Marketing Manager - (Maternity Leave Cover)

BetterCloud; Greater London; On-site; GBP 50,000 - 80,000; Full time

Job summary

AlphaSense is seeking a proactive, data-driven Marketing Manager to join our fast-paced International Marketing team on an 8-month contract. You will be the go-to marketing partner for our Financial Services business across EMEA, executing the regional marketing plan with pipeline and bookings as your core measures of success.

You’ll work closely with global Marketing teams to regionalise campaigns and build integrated EMEA programs, while partnering with SDR and Sales teams to drive engagement,

Qualifications

• 3+ years in B2B marketing, ideally with Financial Services audiences.
• Proven ability to build multi-channel campaigns that drive growth.
• Collaborates across Marketing, Sales and SDR teams.
• Data-driven with ability to derive insights from performance data.
• Strong project and stakeholder management skills.
• Comfort operating with regional and global teams (EMEA focus).
• Proactive, accountable and able to optimize programs.

Responsibilities

• Execute regional EMEA Financial Services campaigns to generate pipeline and bookings.
• Create integrated regional campaigns across demand generation, content and events.
• Collaborate with Demand Gen, Digital, Events and Product Marketing on plans.
• Coordinate with SDR and Sales to turn engagement into opportunities.
• Align marketing activity with priority accounts, personas and goals.
• Turn data into action to refine messaging and channels.
• Report performance and recommendations to senior stakeholders.
• Plan and execute field events end-to-end.

Skills

B2B marketing

Integrated campaigns

Collaboration

Data-driven

PM skills

Regional/global teams

Sales/SDR alignment

Salesforce

Tableau

Marketo

Asana

Tools

Salesforce

Tableau

Marketo

Asana

Job description

About AlphaSense:

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.

The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

About the Role

AlphaSense is seeking a proactive, data-driven Marketing Manager to join our fast-paced International Marketing team on an 8-month contract.

You will be the go-to marketing partner for our Financial Services business across EMEA, executing the regional marketing plan with pipeline and bookings as your core measures of success. You’ll work closely with global Marketing teams to regionalise campaigns and build integrated EMEA programs, while partnering with SDR and Sales teams to drive engagement, follow-up and conversion.

The International Marketing team is the glue between regional priorities and the global marketing organisation, working across everything from field events and sponsorships to demand generation and integrated campaigns. The ideal candidate is a hands-on B2B marketer with experience marketing to Financial Services audiences who thrives in a fast-moving, highly collaborative environment.

What You’ll Do

• Execute the EMEA Financial Services campaign plan, focused on generating pipeline and bookings.
• Build and execute integrated regional campaigns across demand generation, content, field events, sponsorships and key customer and prospect touchpoints.
• Partner with global Demand Generation, Digital, Events and Product Marketing teams to shape EMEA plans, bring regional insights into global planning and effectively regionalise programs.
• Build strong partnerships with SDR and Sales teams, creating the right programs, touchpoints and follow-up strategies to turn engagement into opportunities.
• Partner with AE and Sales teams to align marketing activity with priority accounts, personas and pipeline goals.
• Turn data into action - using insights to refine personas, messaging, channels and campaign approaches and continually improve performance.
• Report performance, insights and recommendations to senior Marketing and Sales stakeholders.
• Identify and help manage high-value Financial Services sponsorship opportunities across EMEA.
• Plan and execute field events end-to-end, from planning and promotion through onsite delivery and post-event follow-up.

Who You Are

• 3+ years of B2B marketing experience, ideally with exposure to Financial Services audiences.
• Strong experience building and delivering integrated, multi-channel campaigns that support business growth.
• A natural collaborator who knows how to bring Marketing, Sales and SDR teams together around shared goals and priorities.
• Data-driven and curious, with the ability to spot trends, uncover gaps and turn performance insights into meaningful action.
• Strong project and stakeholder management skills, with the ability to prioritize, problem-solve and keep multiple initiatives moving at pace.
• Comfortable navigating regional and global teams, bringing an EMEA perspective while making the most of global expertise and resources.
• Proactive and accountable, with the confidence to take ownership, challenge where needed and find better ways of doing things.
• Experience with tools such as Salesforce, Tableau, Marketo and Asana is a plus.

AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.