Demand Generation Specialist

Alphasense; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

AlphaSense is seeking a London-based, hybrid marketer with 2–5 years in demand generation and growth marketing to drive regional programs for the EMEA region.

You will partner with sales to generate pipeline, localize campaigns, and manage events, sponsorships, and partner relationships. This role offers collaboration with global marketing and the opportunity to own ABM initiatives across multi-market accounts.

Qualifications

• 2–5 years of experience in demand generation / growth marketing.
• Partner with sales/SDR teams to deliver marketing-sourced pipeline.
• Plan, manage and execute hosted events and client engagements to a high standard.
• Manage external partner and vendor relationships, including sponsorship logistics and contracts.
• Familiar with ABM strategies and tools (e.g. Demandbase) in a multi-market context is a plus.
• Strong project management and analytical skills.
• Experience with GSuite, Salesforce, Marketo, Mutiny and Tableau is preferred.
• London-based, hybrid work with on-site events as required.

Responsibilities

• Partner with the EMEA sales and SDR teams to align marketing activity with pipeline goals.
• Localize and execute campaigns in the region in collaboration with the global team.
• Measure and report effectiveness of activities and provide recommendations for future programs.
• Execute the EMEA 1:1 ABM program with defined focus accounts in partnership with sales.
• Deliver ABM events and touchpoints, adapting plans per account.
• Run the hosted events cadence, handling venue sourcing, speakers, guest lists and follow-up.
• Manage third-party sponsorships and partnerships, ensuring contracted benefits are delivered.

Skills

Demand generation

Growth marketing

Sales collaboration

Event planning

Vendor management

ABM

Project management

Analytics

Tools

Demandbase

GSuite

Salesforce

Marketo

Mutiny

Tableau

Job description

About AlphaSense:

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.

The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

About the Team:

AlphaSense Marketing is a revenue focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and experience marketing. At our core, we’re here to fuel AlphaSense's growth, which we do by contributing to pipeline and revenue; developing a brand that's widely known to the markets we serve; and encouraging user engagement both within our product and with our brand.

About the Role:

The International Marketing team is the glue between regional priorities and the global marketing organisation, working across everything from field events and sponsorships to demand generation and integrated campaigns. The ideal candidate is a hands‑on B2B marketer with experience marketing to Financial Services or Corporate audiences who thrives in a fast-moving, highly collaborative environment.

You will be executing the regional marketing plan with pipeline and bookings as your core measures of success. You’ll work closely with global Marketing teams to regionalise campaigns and build integrated EMEA programs, while partnering with SDR and Sales teams to drive engagement, follow-up and conversion.

Setup: Hybrid

Location: London

What You’ll Do:

• Partner with the EMEA sales and SDR teams to ensure alignment of marketing activity with sales priorities and pipeline goals.
• Collaborate with other marketing team members to localize and execute campaigns in region.
• Measure, track and report the effectiveness of activities and provide recommendations for future campaigns/programs/events.
• Execute the EMEA 1:1 ABM programme in close partnership with sales pod leads, running quarterly client engagement against a defined set of focus accounts.
• Deliver EMEA ABM events and touchpoints against existing account plans and playbooks, adapting them as needed for each account.
• Run the team's hosted event cadence, including breakfast briefings and broker-hosted events, as an established, repeatable programme. Own end-to-end planning and execution: venue sourcing, speaker/broker coordination, guest lists, on-the-day delivery, and post-event follow-up with sales.
• Manage AlphaSense's existing third-party sponsorship and partnership relationships, ensuring all contracted benefits are delivered.
• Act as day-to-day point of contact for external partner organisers, coordinating logistics, deliverables, and renewal conversations.
• Maintain accurate budget tracking and reporting for owned programmes.
• Participate in various company initiatives and projects as requested.

Who You Are:

• 2–5 years of experience in demand generation / growth marketing
• Proven experience partnering directly with sales and/or SDR organisations to deliver marketing-sourced pipeline.
• Demonstrated ability to plan, manage, and execute hosted events and client engagements to a high standard.
• Comfortable managing external partner and vendor relationships, including sponsorship logistics and contract deliverables.
• Familiarity with ABM strategies and tools (e.g. Demandbase) in a multi-market context is a plus
• Strong project management skills, with the ability to run multiple concurrent programmes and stakeholders.
• Strong analytical skills - comfortable building reports and translating data into action
• Preferred experience: Google Workspace (GSuite), Salesforce, Marketo, Mutiny, and Tableau.
• London-based, able to work hybrid and attend on-site events as required.

Why AlphaSense

• Work with a high‑performing, mission-driven team that values innovation and execution and has a lot of fun doing it.
• Step into a well-defined, already-running programme with clear documentation and support.
• Direct exposure to senior sales stakeholders and high-profile client events across EMEA.

AlphaSense is an equal‑opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non‑merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.