EMEA Events Marketing Operations Manager

Jackalope Digital LLC; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Stripe is seeking a Marketing Operations Program Manager to own end-to-end marketing operations for in-person and online events across the EMEA region. You will collaborate with Field Marketing, Demand Generation, MarTech, and Sales to drive attendance and deliver high-impact, measurable campaigns.

Responsibilities include audience strategy, data capture and governance, lead routing, and post-event reporting.

Qualifications

• 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.

Responsibilities

• Own end-to-end marketing operations for in-person and online events.
• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.
• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
• Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
• Manage accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.
• Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
• Maintain data quality, privacy, consent, and contact governance throughout the campaign lifecycle.
• Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures.

Skills

Marketing operations

Campaign optimization

Marketo

Audience segmentation

Data governance

Cross-functional collaboration

Project management

Analytics

Tools

Splash

ON24

Job description

Stripe is seeking a Marketing Operations Program Manager to own end-to-end marketing operations for in-person and online events across the EMEA region. You will collaborate with Field Marketing, Demand Generation, MarTech, and Sales to drive attendance and deliver high-impact, measurable campaigns.

Responsibilities include audience strategy, data capture and governance, lead routing, and post-event reporting.