EMEA Demand Gen & ABM Specialist

BetterCloud; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Exposure to senior stakeholders

Job summary

AlphaSense is seeking a London-based International Marketing professional to drive demand generation and growth marketing across the EMEA region. You will partner with sales and SDR teams to build integrated campaigns, regionalize global programs, and manage external partners for events and sponsorships.

Ideal candidates have 2–5 years in demand generation, strong analytics, and experience with ABM tools. A hybrid work model in London and on-site events are part of the role.

Qualifications

• 2–5 years of demand generation / growth marketing experience.
• Proven experience partnering with sales/SDR to deliver marketing-sourced pipeline.
• Strong track record planning, managing, and executing hosted events and client engagements.
• Familiarity with ABM strategies and tools (e.g. Demandbase) a plus.

Responsibilities

• Partner with the EMEA sales and SDR teams to align marketing activity with sales priorities and pipeline goals.
• Localize and execute campaigns in the region in collaboration with other marketing team members.
• Measure and report the effectiveness of activities and provide recommendations for future campaigns and programs.
• Execute the EMEA 1:1 ABM programme with sales pod leads, focusing on defined accounts.
• Deliver EMEA ABM events and touchpoints per account plans and playbooks.

Skills

Demand generation

Growth marketing

Sales collaboration

Hosted events

Vendor management

ABM strategies

Project management

Analytics

GSuite/CRM tools

Tools

Google Workspace

Salesforce

Marketo

Mutiny

Tableau

Job description

AlphaSense is seeking a London-based International Marketing professional to drive demand generation and growth marketing across the EMEA region. You will partner with sales and SDR teams to build integrated campaigns, regionalize global programs, and manage external partners for events and sponsorships.

Ideal candidates have 2–5 years in demand generation, strong analytics, and experience with ABM tools. A hybrid work model in London and on-site events are part of the role.