EMEA Creator Partnerships Lead (Hybrid)

the hive; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Life assurance

Income protection

Private healthcare

Dental insurance

Enhanced pension scheme

Flexible working hours

Bonus scheme

Job summary

SEGA Europe Ltd in London is seeking a Creator Engagement Manager to build and own SEGA’s relationships with content creators across EMEA. Sitting within Community Engagement, you will manage in‑house creator relationships, work with our organic creator agency on larger campaigns, and lead community‑led social activity built around UGC and participatory fandom.

You will work closely with PR, Paid Media, CRM, Events, studio brand teams, SEGA of America and our agency partners.

Qualifications

• 3+ years’ experience in creator relations, influencer marketing, community management or a related field, including leading campaigns end to end.
• Proven track record of building and managing organic creator relationships, ideally across more than one EMEA market.
• Experience planning and delivering community or social campaigns built around UGC, challenges or participatory formats.
• Experience briefing and managing agencies and holding them to results.
• Confident working across teams such as PR, Paid Media, CRM and Brand, and with international colleagues.
• Strong analytical skills: able to set meaningful KPIs, interpret platform data and turn it into clear reports.
• Excellent written and verbal communication skills, with a professional and personable approach to creators.
• Hands‑on knowledge of YouTube, Twitch, TikTok, Instagram and Discord, including community moderation.
• Avid consumer of creator content with a genuine passion for gaming culture and a sharp eye for trends and emerging talent.
• Highly organised, able to manage multiple creators, campaigns and deadlines in a fast‑paced environment.

Responsibilities

• Build an in-house network of content creators and community advocates across key EMEA platforms.
• Develop and manage the day-to-day running of a branded EMEA creator programme, working closely with SEGA of America.
• Design ongoing collaboration models that give creators a pipeline, the chance to grow with SEGA, and rewards that benefit them and their communities.
• Identify and activate new and emerging creators aligned to brand and campaign moments, from nano to large.
• Manage the interim process for organic creator relationships while the programme is being built.
• Work with agency partners to plan, deliver and optimise larger campaigns across Western and Japanese IP.
• Coordinate creator kits, codes, b‑roll and assets, ensuring timely responses from internal teams.
• Design and execute community-led social campaigns, including UGC activations and participatory formats.
• Test new formats and approaches, especially around shortform content, and feed learnings back into strategy.

Skills

Creator relations

Influencer marketing

Community management

Campaign management

Job description

SEGA Europe Ltd in London is seeking a Creator Engagement Manager to build and own SEGA’s relationships with content creators across EMEA. Sitting within Community Engagement, you will manage in‑house creator relationships, work with our organic creator agency on larger campaigns, and lead community‑led social activity built around UGC and participatory fandom.

You will work closely with PR, Paid Media, CRM, Events, studio brand teams, SEGA of America and our agency partners.