EMEA Creator Partnerships Lead

SEGA Europe Ltd; City Of London; Hybrid; GBP 55,000 - 80,000; Full time

Benefits offered by this job

Life assurance

Private healthcare

Dental insurance

Enhanced contributory pension

Bonus scheme

Flexible working hours

Job summary

SEGA Europe Ltd. is seeking a Creator Engagement Manager to build and own relationships with content creators across EMEA. You will sit in the Central Marketing team, managing creator relationships in‑house, collaborating with an external agency for larger campaigns, and leading community‑led social activity built around UGC and fandom.

You will work with PR, Paid Media, CRM, Events, and studios, travel occasionally, and balance strategy with hands‑on delivery in a fast‑paced environment.

Qualifications

• Essential 3+ years’ experience in creator relations, influencer marketing, community management or a related field, including leading campaigns end to end.

Responsibilities

• Build an in‑house network of content creators and community advocates across key EMEA platforms.
• Develop and manage the day‑to‑day running of a branded EMEA creator programme, working closely with SEGA of America.
• Design ongoing collaboration models that give creators a pipeline, growth opportunities and rewards.
• Identify and activate new and emerging creators aligned to brand and campaign moments.
• Manage the interim process for organic creator relationships while the programme is being built.
• Plan, deliver and optimise larger campaign activity across Western and Japanese IP with external partners.
• Coordinate creator kits, codes, b‑roll and assets, ensuring timely responses from internal teams.
• Design and execute community‑led social campaigns, including UGC activations and challenges.
• Plan and deliver community events (digital/physical) including creator meetups and launches.

Skills

Creator relations

Influencer marketing

Community management

Campaign management

Analytics

Communication

Social platforms

Tools

YouTube

Twitch

TikTok

Instagram

Discord

Job description

SEGA Europe Ltd. is seeking a Creator Engagement Manager to build and own relationships with content creators across EMEA. You will sit in the Central Marketing team, managing creator relationships in‑house, collaborating with an external agency for larger campaigns, and leading community‑led social activity built around UGC and fandom.

You will work with PR, Paid Media, CRM, Events, and studios, travel occasionally, and balance strategy with hands‑on delivery in a fast‑paced environment.