Emailing Manager

Index.dev; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading tech outreach company in the United Kingdom seeks an experienced individual to manage B2B outreach campaigns. The role involves designing campaigns, handling email automation, and analyzing performance metrics. Ideal candidates will have over 2 years of experience and proficiency in tools like Mailchimp or HubSpot. The company offers competitive earnings, performance bonuses, and the potential for remote work while fostering professional growth.

Benefits

Competitive earnings

Performance bonus

Sport allowance

Learning opportunities

Remote work possibility

"Great Place to Work" Certified Company

Qualifications

• Proven experience (2+ years) in outreach/sales with successful campaign management.
• In-depth knowledge of email marketing best practices.
• Strong analytical skills to interpret email performance data.

Responsibilities

• Design and implement B2B outreach campaigns.
• Manage email automation workflows and lead nurturing.
• Conduct A/B tests and optimize email performance.

Skills

Campaign management

Email automation

Data analysis

Strong written communication

Analytical skills

Tools

Mailchimp

HubSpot

Job description

Your mission

• Campaign Management: Design outreach B2B campaigns based on the company’s goal, our target audience and ideal client profile, with the goal of generating meetings for our sales pipeline to convert into customers
• Email Automation: Implement and manage email automation workflows, reply to emails, handle objections, manage lead nurturing sequences and drip campaigns to enhance customer engagement and guide leads through the sales funnel
• Setting Appointments: Arrange meetings or calls between qualified leads and sales representatives
• Record Keeping: Maintain accurate records of lead interactions in CRM systems
• A/B Testing and Optimization: Conduct A/B tests on subject lines, content, CTAs, and other elements to continually improve email performance and increase open and reply-rates
• Content Creation: Create engaging and personalized email content, optimize the scripts to ensure campaign efficiency and effectiveness
• Data Analysis and Reporting: Provide regular reports on key emailing metrics, offering valuable insights and recommendations for improving campaign performance
• Compliance and Best Practices: Ensure all email marketing activities comply with relevant regulations (e.g., CAN-SPAM, GDPR) and follow industry best practices. Monitor deliverability and demonstrate a deep understanding of how to avoid getting emails flagged as spam
• Market Research: Stay up-to-date with email marketing trends, industry developments, and competitor activities to identify opportunities for improvement and innovation.

Your profile

• Proven experience (2+ years) in outreach/sales with a track record of successful campaign management and understanding customer needs
• Proficiency in using any outreach tools such as Mailchimp, HubSpot or equivalent platforms
• In-depth knowledge of email marketing best practices, deliverability, and engagement metrics is an advantage
• Familiarity with lead generation strategies and tactics
• Strong analytical skills to interpret email performance data and make data-driven decisions
• Proficiency in using reporting tools to measure and communicate campaign effectiveness is an advantage
• Excellent written communication skills, with the ability to pitch, follow up, work with objections, bring prospects to meetings
• Demonstrated ability to work independently and manage multiple projects simultaneously
• Understanding of email compliance regulations (e.g., GDPR, CAN-SPAM) and best practices is an advantage.

Why us?

• Competitive earnings based on salary and commission
• Company performance bonus paid twice a year at achieving company KPIs
• Sport allowance
• Work with international clients
• Access to learning opportunities
• Possibility to work remotely
• "Great Place to Work" Certified Company.