Email Marketing Specialist.

Educations Media Group; United Kingdom; Remote; GBP 30,000 - 45,000; Full time

Job summary

A leading Ed-tech company seeks an Email Marketing Specialist to develop impactful campaigns, improve conversion rates, and enhance digital student communication journeys. This client-facing role includes responsibilities of managing accounts, optimizing emails, and collaborating with internal teams to deliver insights. Join a flexible, remote working environment with a commitment to diversity and inclusion.

Qualifications

• 2+ years’ experience in a Digital Marketing environment.
• Good verbal and written communication skills are essential.
• Able to understand and analyze reporting to maximize campaign impact.

Responsibilities

• Manage partner email marketing accounts providing innovative service.
• Create strong relationships with stakeholders and assist in B2C email communications.
• Quality assess and proofread email campaigns.

Skills

Client-facing experience

Digital Marketing

Organizational skills

Communication

Content creation

Tools

Marketing Cloud

Sales Cloud

Litmus

Job description

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Client:

Educations Media Group

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Other

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EU work permit required:

Yes

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Job Reference:

f94313816f5a

Job Views:

4

Posted:

29.05.2025

Expiry Date:

13.07.2025

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Job Description:

Email Marketing Specialist

UniQuest engages students through a comprehensive multi-channel communication strategy. Intelligent and innovative email marketing forms an important strand of this strategy and enables our partners to deliver proactive and insightful conversion journeys informed by insights. The Email Marketing Specialist is at the heart of this.

The main function of this role is the creation and deployment of intelligent and impactful email marketing campaigns for specific partners across the UniQuest group. The Email Marketing Specialist will ensure that digital student communication journeys are continuously evaluated and optimised to ensure that our partners are confidently placed at the forefront of email marketing developments.

This client-facing role is essential to accommodate more on-site client visits as part of our growing and expanding company. Travel within the UK is a core element of this role.

The Email Marketing Specialist ensures that emails are built upon the most effective templates. They build and optimise effective email marketing communications for our clients, improving conversion rates and ensuring that the partners reach their full potential and prospective students are engaged with successfully.

This role works closely with colleagues in the Technical Solutions, Operations and wider UniQuest teams to deliver proactive and strategic insights to our partners.

As a member of the Marketing Automation Team, you will demonstrate:

• Confidence in client-facing meetings.
• Proactive approach to delivering and improving campaigns.
• Strong ability to manage multiple priorities and deadlines.
• Ability to work with multiple stakeholders.
• An understanding of the importance of insights and transparency.

Key Responsibilities:

• To manage your partner’s email marketing account by providing the best and most innovative service possible.
• Visit partner universities in the UK for regular face-to-face progress and future planning reviews.
• Create strong relationships with the relevant stakeholders at UniQuest.
• Assist where possible with the set-up, build, testing and sending of B2C email communications.
• Manage an Email Marketing Assistant who will aid in the building of campaigns.
• Quality assess email campaigns that are built by the Email Marketing Assistants.
• Proofread copy for grammatical and style errors, check links and other technical details with the help of the Litmus software.
• Where appropriate, undertake testing to recommend more effective content placement.
• Use metrics to report engagement and conversion rates both internally and to the partners.

Skills and Experience:

• Client-facing experience is essential.
• Have experience in managing accounts.
• 2+ years’ experience in a Digital Marketing environment.
• Knowledge in Marketing Cloud, Sales Cloud, and litmus is desirable but not essential (evidence of any email platform or CRM such as Pardot would suffice).
• Basic understanding of HTML elements.
• Good verbal and written communication skills are essential for this role.
• Experience in content creating in Higher Education is desirable.
• Able to understand and analyse reporting to maximise the impact of campaigns for clients using a combination of software programs and Microsoft Excel.
• Good organizational skills and attention to detail.

Where will you be working?

UniQuest is currently a remote working business (UK) – we offer employees the opportunity to enjoy the benefits of working from home while also being a part of supportive teams, connecting through technology like MS Teams.

We are part of a Keystone Education Group, a leading Ed-tech brand within Higher Education. We are committed to equal opportunities, encouraging applications from candidates from diverse backgrounds.

If this sounds like it could be you and you would like some additional information about the full scope of the role, then we would love to hear from you, please get in touch for further information by contacting us using the chat function alongside this job posting.

If successful you can join us in delivering on our continued commitment to deliver the passion, intelligence and commitment to meet our partners’ needs and in return you can expect to receive all the commitment, benefits and support you need to succeed in your role.

Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.