Email Marketing Specialist

JR United Kingdom; Maidstone; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading performance marketing group is seeking an Email Marketing Specialist in Maidstone. You will drive the email marketing function, manage campaigns, and collaborate with various teams to enhance user engagement. This role requires proven experience, strategic planning, and a data-driven mindset to foster growth in a thriving environment.

Benefits

Comprehensive private Healthcare Insurance

Flexible work environment

Home office allowance

Access to courses for Personal and Career Development

Regular company events and social outings

Qualifications

• 3 to 5 years of experience in email marketing, CRM, or related field.
• Strong command of email marketing best practices.
• Portfolio of real-world wins in list growth and engagement.

Responsibilities

• Own and execute all email marketing initiatives from planning to performance tracking.
• Develop processes to ensure campaigns are delivered efficiently.
• Regularly report on performance metrics with insights for optimization.

Skills

Analytical mindset

Email marketing best practices

Segmentation

Automation

Personalization

HTML

CSS

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Email marketing platforms

Job description

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Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website Gambling.com, as well as Bookmakers.com, Casinosource.co.uk and the new Casinos.com -- Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.

The Group over its 16-year history has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. Gambling.com Group has won nearly every award in the gambling affiliate industry for sports and casino, including EGR Global’s Affiliate of the Year, SBC Europe’s Casino Affiliate of the Year, and SBC North America’s Sports and Casino Affiliate of the Year. The Group was also named a “Best Places to Work” by the Charlotte Business Journal. Europe remains a key market of focus for the Group as it continues its period of exciting growth in 2025. The Group has offices in Dublin, its EU headquarters, Serbia and Malta.

We are seeking a proactive, hands-on Email Marketing Specialist who will own and drive the email marketing function within our department. In this role, you will act as the key point of contact for all email marketing activities, collaborating closely with stakeholders across News, PR, and Product teams to deliver outstanding performance.

Your focus will include list growth, lead acquisition, and converting leads into depositing players. You will operate with a high level of autonomy, treating the email marketing channel as if it were your own business.

Responsibilities

1. Own the end-to-end execution of all email marketing initiatives - from planning and content coordination to deployment and performance tracking.
2. Develop and maintain robust processes to ensure campaigns are delivered efficiently, effectively, and on schedule.
3. Manage critical resources, including email lists, marketing tools, and content libraries, ensuring optimal organization and cost-efficiency.
4. Uphold quality control standards to meet industry best practices in deliverability, engagement, and compliance.
5. Drive a culture of continuous improvement, proactively identifying opportunities to enhance campaign effectiveness and operational workflows.
6. Work closely with Content, Design, PR, and Product teams to ensure seamless cross-functional collaboration and campaign alignment.
7. Regularly report on performance metrics, drawing actionable insights and presenting recommendations for optimization and growth.
8. Maintain a strategic and tactical balance, from day-to-day execution to long-term channel evolution.

Requirements

1. 3 to 5 years of hands-on experience in email marketing, CRM, or a closely related field, ideally in fast-paced or high-growth environments.
2. Bachelor's degree in Marketing, Communications, or a related field.
3. Expertise with major email marketing platforms such as io, xtremepush.com, or similar.
4. Strong command of email marketing best practices including segmentation, automation, personalization, and deliverability.
5. Ability to strategically plan and independently execute effective campaigns aligned with business goals.
6. Analytical, data-driven mindset with a relentless focus on results.
7. Proficiency with HTML and CSS for email template creation and customization.
8. Skilled collaborator who can easily align cross-functional teams (Content, Design, Product) toward common goals.
9. Driven by ownership, accountability, and the desire to build something impactful from the ground up.
10. A portfolio showing real-world wins: list growth, engagement improvements, lead-to-customer conversions, or other meaningful impact.
11. Comprehensive private Healthcare Insurance.
12. Flexible work environment and home office available.
13. Home office allowance.
14. All the hardware and software you need to be successful.
15. Regular company events and social outings, activities, Spot Awards, and a Monthly Social Club.
16. Access to courses for Personal and Career Development.