Email Marketing Manager

Jobtailor

Greater London

On-site

GBP 40,000 - 65,000

Full time

14 days+

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

Jobtailor is hiring a senior email marketing lead to drive campaigns for fashion brands Who What Wear UK and Marie Claire UK, with a focus on retention and growth.

You will manage day-to-day email operations, build newsletters and dedicated sends, own weekly performance reporting, and coordinate with internal teams and third‑party partners.

The role requires 3+ years in email marketing, experience with Sailthru/Klaviyo/Selligent, HTML/CSS basics, and strong analytics and collaboration skills.

Qualifications

3+ years in email marketing, including segmentation, automation and customer journeys.
Experience with ESPs such as Sailthru, Klaviyo, Selligent, or similar platforms.

Responsibilities

Lead the execution of email marketing campaigns across Who What Wear UK and Marie Claire UK.
Manage day-to-day email marketing operations across both brands.
Build and schedule newsletters and dedicated sends.
Produce weekly performance reports.
Coordinate with internal and external teams for timely campaign delivery, including third-party partnerships.
Own and optimise newsletter and partnerships referral channels.
Drive traffic, affiliate revenue, subscriber engagement, and loyalty.
Share key performance insights in weekly meetings.
Collaborate with the Managing Editor on newsletter strategy.

Skills

Email Marketing

Segmentation

Automation

HTML Email

CSS

Google Analytics

Excel

Adobe Creative Suite

Google Workspace

Campaign Execution

Tools

Sailthru

Klaviyo

Selligent

Asana

Trello

Monday.com

Job description

Lead the execution of email marketing, retention, and growth campaigns for Who What Wear UK and Marie Claire UK
Manage day-to-day email marketing operations across both brands
Build and schedule newsletters and dedicated sends
Produce weekly performance reports
Coordinate with internal and external teams for timely campaign delivery, including third-party partnerships
Own and optimise newsletter and partnerships referral channels
Drive traffic, affiliate revenue, subscriber engagement, and loyalty
Share key performance insights and provide data context in weekly meetings
Collaborate with the Managing Editor on newsletter strategy
Scale email marketing campaigns
Plan targeted email distribution strategies for major brand moments

Requirements

Over three years' experience in email marketing, including segmentation, automation and customer journeys
Experience using ESPs such as Sailthru, Klaviyo, Selligent, or similar platforms
Solid understanding of HTML for email and basic knowledge of CSS
Proficiency in Google Analytics, including building and analysing custom reports
Skill in using project management tools such as Asana, Trello, or Monday.com
Proficiency in Microsoft Excel, Adobe Creative Suite, and Google Workspace
Experience adapting strategy and working in an agile manner
Proven contribution to ideation, launch, and execution of multi-stage email marketing campaigns
Experience in publishing and/or with fashion and beauty brands is a plus, but not necessary

Core Competencies

Demonstrates expertise in email marketing strategy, execution, and optimization, with a strong focus on data analysis and performance reporting. Proficient in using email service providers and project management tools to drive subscriber engagement and revenue growth.

Highest-signal resume keywords