Email Marketing Lead — 12-Month FTC

Bestway Healthcare; Manchester; Hybrid; GBP 32,000 - 39,000; Full time

Job summary

Bestway Healthcare is seeking an Email Marketing Executive on a 12-month fixed-term contract in Manchester to own and optimise email communications across our healthcare brands. You will work with the CRM Manager to deliver customer-focused campaigns that drive performance and align with brand guidelines.

The role involves building, scheduling and deploying campaigns, managing the email calendar, creating automated templates and analysing results to drive improvements.

Qualifications

• Experience in an email marketing role with ownership of campaigns.
• Ability to translate campaigns into engaging email communications.
• Strong attention to detail and commitment to high-quality work.
• Experience building, scheduling and managing email campaigns.
• Analytical mindset with ability to interpret campaign data and identify optimisations.
• Excellent organisational skills and ability to manage multiple projects.
• Strong communication and stakeholder management across teams.

Responsibilities

• Build, schedule and deploy email campaigns in line with plans.
• Own and manage the email marketing calendar.
• Create and manage automated email templates for journeys.
• Set up and run testing, provide insights for improvement.
• Monitor performance and produce reports to optimise engagement.
• Collaborate with teams to align email creative with campaigns.
• Ensure templates meet brand and accessibility guidelines.
• Support continuous optimisation through data-driven insights.

Skills

Email marketing

Creative marketing

Attention to detail

Campaign management

Data interpretation

Organisation

Stakeholder management

Job description

Bestway Healthcare is seeking an Email Marketing Executive on a 12-month fixed-term contract in Manchester to own and optimise email communications across our healthcare brands. You will work with the CRM Manager to deliver customer-focused campaigns that drive performance and align with brand guidelines.

The role involves building, scheduling and deploying campaigns, managing the email calendar, creating automated templates and analysing results to drive improvements.