Email Marketing Executive

TipTopJob; Swindon; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Join a reputable company as an Email Marketing Executive in Swindon, where you'll play a pivotal role in driving lead generation through email and LinkedIn strategies. This dynamic position offers a competitive salary, hybrid working options, and opportunities for professional growth in a high-paced environment.

Benefits

Competitive Salary

25 Days Annual Leave

Pension Contributions

Hybrid working: 2 days remote per week

Qualifications

• Proven B2B email marketing expertise with 5+ years of experience.
• Strong communication and organizational skills.
• Self-motivated and results-driven, exceeding KPIs.

Responsibilities

• Develop and execute targeted email marketing strategies.
• Lead LinkedIn outreach programs for lead generation.
• Monitor and analyze campaign KPIs for improvement.

Skills

B2B email marketing

Data-driven mindset

Communication

Organizational skills

Proactive ownership

Job description

Join to apply for the Email Marketing Executive role at TipTopJob.

Location: Swindon - based in or around the Swindon area, you'll be required to be in the Swindon office 3 days per week.

Salary: Competitive, depending on experience.

The Role

As a Marketing Executive, you will play a key role in shaping and executing email and LinkedIn outreach strategies to drive lead generation and support broader business objectives.

To succeed, you'll bring proven B2B experience in email and LinkedIn marketing, along with a data-driven, test-and-learn mindset that aligns with the overall UK marketing and business strategy.

This is a dynamic, fast-paced position within a high-growth environment, requiring strong communication, organizational skills, and a proactive sense of ownership.

Key Responsibilities

• Develop and deliver targeted email marketing strategies that support demand generation, customer engagement, acquisition, cross-sell, and retention goals.
• Plan and execute email campaigns across the customer lifecycle, ensuring consistent and impactful communication.
• Lead and manage LinkedIn outreach programs to generate high-quality leads and nurture prospects.
• Oversee relationships with external partners, service providers, and agencies for seamless collaboration.
• Monitor KPIs such as engagement, open, and click-through rates; provide insights to improve campaigns.
• Support wider marketing projects, contributing to a collaborative environment.
• Coordinate daily tasks for administrative contractors to ensure smooth operations.

KPIs

• Quantity and quality of marketing-qualified leads (MQLs) from email and LinkedIn outreach, focusing on lead conversion potential.
• Timely and consistent execution of marketing activities aligned with campaign calendars and messaging strategies.

Skills and Qualifications

• Proven expertise in B2B email marketing, ideally with 5+ years of successful campaign and lead generation experience.
• Ability to thrive in fast-paced, high-growth environments with a track record of results.
• Commercially driven, self-motivated, with a history of meeting or exceeding KPIs.
• Exceptional organizational skills for managing multiple priorities and deadlines.
• Independent, solution-oriented, proactive, and collaborative team player.
• Excellent communication and interpersonal skills for building relationships.
• Versatile, action-oriented, capable of contributing strategically and operationally.

Benefits

• Competitive Salary
• 25 Days Annual Leave
• Pension Contributions
• Hybrid working: 2 days remote per week

If interested, please apply to join this reputable company.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services

This job posting is active and not expired.