Email Marketing Assistant

Parkdean Resorts; Newcastle upon Tyne; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join a vibrant marketing team as an Email Marketing Assistant, where you'll be at the forefront of crafting engaging email and SMS campaigns that enhance customer experiences. This role offers the chance to develop your marketing skills while contributing to the success of a leading holiday park organization. You'll collaborate closely with experienced professionals, ensuring campaigns are timely, relevant, and innovative. With a commitment to employee wellbeing and a supportive work culture, this position provides an exciting opportunity to grow in a dynamic environment focused on creating unforgettable memories for guests.

Benefits

Employee Assistance Programme

50% discount on holidays

30% team member discount

Discounts on meal kits and local gyms

Qualifications

• Passion for marketing and eagerness to learn.
• Strong attention to detail and high quality standards.

Responsibilities

• Create and manage Email and SMS campaigns for customer engagement.
• Collaborate with the Email Marketing Executive on strategies.

Skills

Attention to detail

Creative skills

Communication skills

Time management

Passion for marketing

Tools

Adobe Photoshop

Google Analytics

Marketing platforms

Job description

Eager to launch your email marketing career and contribute to engaging customer journeys?

Join our dynamic Marketing team as an Email Marketing Assistant! This exciting role supports the execution of customer campaigns, helps drives engagement, and contributes directly to the success of our holiday and holiday home sales divisions. You'll work closely with the Email Marketing Executive to implement industry leading email and SMS campaigns in an exciting, fast-paced, collaborative environment.

So, why Parkdean Resorts?

Well, besides the one-of-a-kind team culture, stunning locations across the UK, and the chance to work with the UK's largest holiday park organisation, we can offer:

• You’re never on your own with our Employee Assistance Programme! It comes with a 24/7 confidential helpline for counselling and support - because your wellbeing is our top priority.
• A 50% discount for you and a 25% discount for friends and family when booking your holiday with us.
• A team member discount of 30%, available on everything from fabulous food to delicious drinks and even our fun leisure activities.
• Score awesome discounts! From tasty meal kits like Hello Fresh to your favourite local gyms, we’ve got deals on lots of brands just for you.

We want to be a force for good and caring for our parks, people, and planet is a natural component of the way we do business. We celebrate our people, communities and natural environment, enabling us to enhance the amazing memories we create for many years to come.

What you will be doing...

As an Email Marketing Assistant within our award-winning CRM team, you'll be key in developing and executing our CRM strategy across holiday and holiday home sales. You'll be responsible for creating exciting and engaging campaigns that wow and delight our customers and that support our business goals. This means you’ll:

• Campaign Build: Create industry leading Email and SMS campaigns, focused on creating innovative experiences that support business objectives for both holiday bookings and holiday home sales.
• Campaign Setup & Dispatch Management: Manage the setup of campaigns, including audience segmentation, ensuring accuracy and timely delivery.
• Reporting & Analysis: Collate reports using the marketing platform and GA4 to support the Email Marketing Executive in the creation of report insight and analysis.
• Audience Engagement & Relevance: Ensure all CRM communications are engaging, relevant, and personalized to our diverse customer base, enhancing their overall experience with Parkdean Resorts.
• Industry Awareness: Stay abreast of the latest CRM trends, technologies, and best practices to ensure our strategies remain innovative and effective.
• Team Collaboration: Work collaboratively with the Email Marketing Executive to support the channel strategy and objectives.

Some of the skills and experience we’re looking for...

• A passion for marketing and a desire to learn and develop in this field.
• Excellent attention to detail and a commitment to maintaining high standards of quality.
• Strong creative skillset with proficiency in Adobe Photoshop (or similar) to assist in the creation of visually engaging email content.
• Good organisation and time management skills, with the ability to manage multiple tasks effectively.
• Communication and interpersonal skills.
• Familiarity with marketing platforms and Google Analytics is beneficial but not essential.

Are we the right fit for you?

At Parkdean Resorts we don’t leave unforgettable moments to chance.

We pitch in, we have fun, and we grow, inspiring each other to make great things happen every, single, day. We’re Parkdean people, and we do everything we can to ensure our guests and owners create amazing memories.

Parkdean Resorts is committed to Safeguarding and promoting the welfare of children and vulnerable adults. Background checks including DBS (or equivalent) will be carried out if appropriate.

We want to do all we can to create an environment and recruitment process where people feel safe and comfortable to talk about disability. For any reasonable adjustment requests, please contact Stephanie at [e-mail]