Email Automation Manager

Onedome; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

OneDome in London seeks an experienced Email Automation Manager to own the architecture of customer communications. You will build sophisticated, data-driven journeys to maximise acquisition and retention.

You will manage the full lifecycle from activating new users to nurturing warm leads and reactivating dormant contacts. The role requires strong collaboration with Marketing, Product and Sales to ensure data-driven personalisation at scale.

Qualifications

• 5+ years in Email Marketing, CRM, or Marketing Automation.
• Proficient with a leading Customer Engagement Platform.
• Strong HTML/CSS skills for emails, API integrations, and data architecture.
• Proven track record improving conversion and reactivation rates.
• Experience with cross-channel journeys and GDPR data privacy.

Responsibilities

• Design, build, and manage automated email workflows.
• Develop high-converting nurture streams for key verticals.
• Own end-to-end customer journey and reduce drop-off with automation.
• Create onboarding sequences turning signups into applicants.
• Build win-back and sunset strategies to re-engage users.
• Analyze churn to trigger personalised offers and re-engagement.
• Ensure integration between CRM, Engagement Platform, and databases for real-time personalisation.
• Maintain overview of touchpoints for multi-touch attribution.
• Iterate journeys via A/B testing to maximise opens, CTRs, and conversions.
• Establish dashboards tracking deliverability, engagement, and revenue from flows.
• Refine attribution models to map cross-channel impact on the bottom line.

Skills

Email marketing

CRM

Marketing automation

HTML/CSS for email

Cross-channel journeys

API integrations

GDPR compliance

Job description

Job Title: Email Automation Manager

Location: London

Hours: 9am-6pm

Type: Fulltime & Permanent

Department: Marketing

We are seeking a technical and strategic Email Automation Manager to own the architecture of our customer communication. You will be building sophisticated, data-driven journeys that maximise both acquisition and retention.

You will be responsible for the full lifecycle: from activating new users, to nurturing warm leads, to reactivating dormant contacts. You will ensure that our engagement platforms are fully integrated with our core systems to deliver hyper-personalised experiences at scale.

Key Responsibilities

• Design, build, and manage complex automated workflows within our Customer Engagement Platform.
• Develop high-converting nurture streams specifically tailored to key business verticals.
• Own the end-to-end customer journey, identifying friction points and implementing automated solutions to improve drop-off rates.
• Develop onboarding sequences that rapidly convert new sign-ups into mortgage applicants.
• Build sophisticated win-back and sunset strategies to re-engage dormant users.
• Analyse churn indicators to trigger relevant, personalised offers and incentives to bring users back to the ecosystem.
• Ensure seamless integration between our CRM, Customer Engagement Platform, and internal databases to enable real-time personalisation.
• Maintain oversight of related customer touch points to ensure a unified view of nurture and accurate multi-touch attribution.
• Continuously iterate on journeys through rigorous A/B testing of subject lines, send times, creative assets, and flow logic to maximize open rates, click-through rates, and downstream conversion.
• Establish dashboards to monitor key KPIs including deliverability, engagement, conversion rates, and revenue attributed to automated flows.
• Refine attribution models, ensuring a complete view of how automated email and cross-channel touch points contribute to the bottom line.

Skills & Experience

• 5+ years of hands-on experience in Email Marketing, CRM, or Marketing Automation, specifically managing complex lifecycle journeys.
• Deep proficiency with a leading Customer Engagement Platform.
• Strong understanding of HTML/CSS for email templates, API integrations, and data architecture.
• Proven track record of using automation to directly improve conversion rates and reactivation rates.
• Experience in using customer retention and nurture to drive growth.
• Experience managing cross-channel journeys
• Knowledge of GDPR and data privacy compliance best practices.

We're looking for someone who treats communication the way they would in their own business and obsesses over the details of every user journey. Above all, you are collaborative, partnering closely with Marketing, Product and Sales to ensure the right data points are captured and utilised to fuel truly intelligent personalisation at scale.

About OneDome

OneDome is a UK-based housing and fintech technology platform building an AI-powered platform to simplify life's biggest financial decisions — from buying a first home to building and protecting long-term wealth.

The platform brings together property discovery, mortgage origination, legal and transaction services, insurance, and financial planning into a single, end-to-end digital experience. OneDome's flagship HomeBuyer Service reimagines home ownership as a retail-style product, bundling everything required to purchase a home into one transparent, fixed-price offering. Beyond home purchases, the platform supports customers across the full lifecycle of home ownership and personal finance.

OneDome operates at scale, working with a nationwide network of over 500 mortgage brokers and arranging approximately $1.4 billion in mortgage volume per month, positioning the company among the largest housing and mortgage platforms in the UK.

The company is profitable and has been recognised for rapid, capital-efficient growth, including being ranked the 4th fastest-growing fintech and 17th fastest-growing technology company by the Deloitte Fast 50 in 2025, and the 6th fastest-growing tech company by the Sunday Times Tech 100 in 2026.

Backed by Channel 4 Ventures and family offices across the UK, Saudi Arabia, the United States, and Australia, OneDome is building the next generation housing and fintech super-platform, replacing fragmented, manual processes with a modern, data-driven, AI-enabled consumer experience.