Head Of Marketing (Travel Industry)

Travel Trade Recruitment; London; Hybrid; GBP 55,000 - 60,000; Full time

Job summary

An established independent tour operator is seeking a dynamic Head of Marketing to lead their marketing initiatives. In this role, you will develop and execute innovative marketing strategies across digital channels to enhance brand awareness, drive customer acquisition, and improve retention. Your leadership will guide a talented marketing team, ensuring alignment with company goals while managing a diverse marketing budget. This is an exciting opportunity to shape the marketing direction of a growing company in the travel industry, where your strategic thinking and creative mindset will be key to success.

Qualifications

• Current experience as a Marketing Manager in the travel industry.
• Proven leadership in high-growth environments.

Responsibilities

• Develop and execute a marketing strategy aligned with company goals.
• Lead a growing marketing team across various functions.

Skills

Leadership

Digital Marketing

CRM Platforms

Customer Acquisition

Marketing Analytics

Communication Skills

Job description

This established independent tour operator is seeking a Head of Marketing to join their growing team.

Your role will be to develop and execute results-driven marketing strategies across digital channels. If you have a proven record of building a travel brand, increasing sales, and working on campaigns within the travel industry, please apply now!

Key Responsibilities:

1. Develop and execute a comprehensive marketing strategy aligned with company goals.
2. Lead and mentor a growing marketing team across digital, content, CRM, and brand functions.
3. Oversee multi-channel marketing including paid media, SEO, email, organic social, partnerships, and offline activities.
4. Build brand awareness and drive customer acquisition and retention.
5. Use data and insights to refine messaging, campaigns, and performance continuously.
6. Manage the marketing budget and report on ROI.

Experience Required:

1. Current experience as a Marketing Manager within the travel industry.
2. Proven leadership experience in high-growth, fast-paced environments.
3. Deep understanding of customer acquisition and lifecycle marketing.
4. Hands-on experience with digital channels, marketing analytics, and CRM platforms.
5. Strategic thinker with a creative mindset and commercial focus.
6. Strong communication and stakeholder management skills.

The Package:

1. A generous starting salary of £55,000 - £60,000.
2. Flexibility to work remotely with occasional travel to the London office.

Interested?

Please follow the instructions to apply by attaching your CV. For further information, call 0203 8879444 or email us. If this role isn't quite right but you have travel industry experience and are keen to find a new opportunity, please send your CV; we may have something else suitable. Know someone interested in travel industry opportunities? Please share our details!